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Clorox: A Happy Home

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INTRODUCTION
Ever heard that phrase ‘A happy home is a messy one’. One that revolves around the family, the pets, one where toys are strewn across the floor and peanut butter decorates the curtains. Well that may be true for the family, but I very much doubt it is for the person cleaning it. So here we are starting a cleaning revolution to help family’s get their homes back spic and span - We are going to blind that we some incredible visuals that will show the viewer just how they can go from colossol chaos to a sparkling interior with just one swipe.

And this is all thanks to Clorox, a brand that knows that the by-product of a thriving family life is mess - and therefore have developed an easy range of products for the busy modern family to help tackle those spills, sprays, splashes. Leaving the them free to make as much mess as they like - safe in the knowledge that with just one magical swipe it will all disappear. Unexpected guests at the door? Over zealous Labrador ? No worries - Clorox is here to help.

The difference with this campaign is that it isn’t just another cleaning commercial. It is a big, epic showcase of Clorox’s impact in the home. Yes, this is …show more content…

Everything from the characters to the setting will be unpretentious, natural, light and breezy with human touches that draw the audiences in and make the plots credible. Nothing should be too sterile or set-up, we want to make the viewer part of the dynamic. Of course, due to the nature of the scripts, each one will demand a slightly different tone, which I will discuss a little later - some will be more comical, cuter, more emotional, romantic - a real mix so that the viewer feels surprised with each new scene. Tone will be one of the tools we use to make this happen, but yet still allow us that common thread to pull through each one and connect them back with the overall

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