Memo For Shouldice Hospital

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The Shouldice hospital is an excellent example of focused, well developed service delivery system. The hospital has been remarkably successful because of its ability to provide its patients a low cost, quality and quick surgery while administering an unforgettable experience and a comfortable environment to all. From the surgery techniques to the warm environment, the hospital’s success is due to a range of factors. It is physiologically attractive to patients, receiving surgery; they are also able to discuss about the receiving procedure with the previous patients to ultimately alleviate the level of anxieties. Additionally, Shouldice hospital has

The main hospital, reminiscent of a mansion, is built on a 130 acre estate in Toronto, Canada. The complete patient experience consists of orientation, patient socializing, evening tea and encouraging housekeepers and nurses. Even after the patient checks out, the service continues and a free annual checkup along with annual patient reunion is managed. The procedure performed for hernia in the remarkable environment of Shouldice hospital approximately costs half than any other place. Overall, the hospital’s experience is one which patients love and brag about between friends and family, making word of mouth which is the primary marketing strategy of the hospital.
For its employees as well, the Shouldice hospital is a great experience. The employees are never fired, earn more than other surgeons and union workers, and can participate in profit sharing. The Shouldice doctors make about 15% more than any surgeon in Ontario, also receive annual bonuses and can spend time with the family and friends as they only need to work in regular hours. These encouragement and favors result in an extremely low turnover, supporting the administration’s goal of experienced staff being able to effectively and properly execute the procedures and practices of the

The expansion in the hospital will definitely earn profits for a long term but would also incur expenses for the hiring of new staff and training them, and the establishment of the new branch. The marketing strategy should be implemented as soon as possible with the help of brochures saying that the shouldice hospital is the only hospital in the world with the technical expertise to practice the method they developed. This will warn the people against any fraudulent practices and will ensure that the failures of the distinct method are not blamed on the Shouldice hospital. In the long run, the media can also be used to draw the attention towards the wrong practice of the Shouldice method and that the hospital is not responsible for