Essay About Alia Bhatt

ABOUT ALIA BHATT
Alia Bhatt is an amazing mix of sugar, spice and all that is right. She first appeared on the screen in 1999 as a child artist in the movie ‘Sangharsh’. She made her debut as an adult with the movie ‘Student of the Year’ and immediately shot to fame as a cute, young and vibrant actress. However, she did not stop there or let it define the precincts of her acting. She moved forward in her career with the next movie ‘Highway’ where she portrayed a girl who develops the Stockholm syndrome which won her the Filmfare Critics Award for Best Actress, thus defying the industry’s views that she could not perform acting and was just an ‘eye-candy’. She continued with three back to back hits in just one year showing her versatility in each of those roles, thus becoming the heartthrob of Indian cinema. Alia also sang songs in movies like ‘Highway’ and

But if we consider performance (acting skills, versatility) and brand endorsements as the two metrics on which to measure these actresses, Shraddha and Alia seem to have given good performances that have been praised and critically acclaimed. Parineeti lags only a step behind with few good films in her bag. Alia has been able to grab all the opportunities in the endorsement zone because of her distinct positioning portraying youthfulness. All the brands endorsed by Alia compliment her personality and thus it works two-ways, Alia giving a youthful edge to the brand, and the brand confirming her image and personality. Parineeti endorsed certain brands like Maaza, Wechat, Kurkure, Layer Deodorants and Vadilal based on her bubbly bold image which did not work further and she endorses very less brands now. Shraddha endorses brands like Lakme, Veet , Hair and Care Oil and Vaseline body lotions but the number of brands endorsed by her are few and are more in the general consumer goods category that do not give her a distinct