Siemens Ag Case Study Solution

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Introduction Siemens AG is a global leader in electronics and electrical engineering, with 360,000 employees and is one of the largest and oldest companies in the world. In the past 165 years, Siemens is recognizable by technical improvements, innovation, quality and reliability of products and services offered in more than 190 countries, which integrates the solutions in the areas of energy, industry, transport, medicine and information technology. Siemens global resources, knowledge and expertise are the basis of their continuous technological inventiveness in providing comprehensive and complex solutions and new products and services. One of the Siemens subsidiaries operates from headquarters in Serbia. The local company is hiring currently around 1,080 employees, engaged in four areas in which the main company is active: energy, medical equipment, industry, infrastructure and building, including the approximately 990 employees at the factory in Subotica that produces generators for wind power plants. Widespread uses of new telecommunications and information technologies have resulted that Siemens will become one of the leaders in these fields. Siemens has been operating in Serbia …show more content…

In industries in which Siemens operates I could say that the main barriers to entry are high capital expenditures and the need for high technology equipment. It is very difficult to oppose the company that operates over 150 years and is a forerunner in the development at the global level. From this it can be concluded that domestic competitors, at least in the short term, cannot be a threat to Siemens, particularly in the fields of industry, transport and medicine where Siemens is achieving the highest turnover in the market. The real threat is in fact is the world's competitors who are planning to enter or have already made their capital in our

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