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Sign Analysis: Consumerism In American Popular Culture

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Sign Analysis : Consumerism in American Popular Culture

Consumerism is all around us, no matter where we go. From our couch where we watch television and see a commercial for the latest smartphone to school where someone is riding technology’s latest invention, a hoverboard, we are exposed to consumerism and to the temptation of accepting and participating in this consumerism trend. As a matter of fact, a majority of teenagers over the age of fifteen years old own a smartphone : Is it then possible to live as an « outsider » and not respect the conductory rules of consumerism in the American popular culture ?

In order to give a defintion of consumerism, we could say that it is the trend to consume, bearing in mind that it could only be

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