Intangibles like human capital could help businesses boost their interactive skills that lead to heightened interdepartmental skills. However, Intangible assets do not only rely on human capital alone; it can also be measured through how business invests in financial products that have been invented or innovated by various businesses, and even softwares could be a factor in helping business in being more productive and continue for an indefinite period of time. However, businesses do not see the importance of these assets. Contrary to their beliefs, Businesses should learn how to value their intangible assets more because they can lead to countless amount of assets, which can help businesses stay healthy and avoid reaching a
They both have clear classification on different kinds of asset; for example, assets under construction are differentiated as the normal intangible asset, calculating at “cost less any recognized impairment loss”. It also comprise of detailed definition on which part of the asset are considered as Intangibles and how it is amortized and recorded, i.e. they both mentioned that software that is “not an integral part of a related item of computer hardware is treated as intangible asset” . However, M&S takes more focus on where to locate the specific items, for example, the acquire brand values can be found on the Statement of Financial Position at cost. Also M&S reveal more detailed on what costs are
This assignment describes some best practice in protection and exploitation. WHAT IS INTELLECTUAL PROPERTY? Basically IP is to know how and is contained in the minds of your staff. In the accepted sense of an intangible asset, IP is an embodiment or instance of true IP. Intellectual property in the sense used by the most people in the business comprises some elements for examples: - trade secret, confidential
Identified intangible assets is the sum of the carrying amounts of all intangible assets, not include goodwill, as at the balance sheet date, net of accumulated amortization and impairment charges. Intel Corp.'s identified intangible assets declined 2013 (5,150 million) to 2014 (4,446 million). Goodwill is the amount paid more the fair value of any asset in the acquire, adjusted for any amortization recognized prior to the adoption of any changes in generally established accounting principles and for any impairment charges, go beyond of the fair value of net assets acquired in one or more business combination transactions. Intel Corp.'s goodwill increased from 2013 (10,513 million) to 2014 (10,861 million). Identified intangible assets and goodwill is the sum of the carrying amounts of all intangible assets,
The theory asserts the notion that, when interacting, people need information about the other party in order to reduce their uncertainty. In gaining this information people are able to predict the other's behavior and resulting actions, according to the theory this is crucial in the development of any relationship. The theory was made to explain how communication is used to reduce uncertainties between strangers engaging in their first conversation together. The film that I tied my theory with would be Hitch. Hitch is a 2005 American romantic comedy film directed by Andy Tennant and starring Will Smith.
The methods used in this research are twofold. Firstly, I used paradigmatic analysis to understand the aesthetics of independent publications and their choice to use one design element in place of another; and secondly, I applied the ‘Uses and Gratifications’ theory of Katz and Blumler (1974), and the ‘Medium is the Message’ theory of McLuhan (1964) to understand consumer motivations for magazine usage, and investigate whether the publication’s paradigm choices have an effect on this. THEORETIC BACKGROUND Semiotics Ferdinand de Saussure (1916) defined a sign as containing a signifier, the form the sign takes; and the signified, the concept it represents. The sign is the result from the connotation between the signifier with the signified(59). Crucially, meaning results from from the differences between signifiers, which are syntagmatic differences (concerning positioning) and paradigmatic differences (concerning substitution)(74).
There are four process models of persuasion. First, “ Information processing theory” that tackles the fact that it takes twelve steps for the attitude to change that begins with being introduced to the message then listening then become interested then understanding it then understand how to do it then desiring it then convinced with it then being stored in memory then retrieving the information then taking a decision then a new position is taken then strengthening the desired acts then the behavior takes place. Second, “The Heuristic Systematic Model.” Systematic and heuristic are two kinds of processing messages. Systematic means analyzing the message carefully. Heuristic means using assumptions to judge.
The values of the assets belonging to a business that is alive and well are straightforward. For example, a supply of envelopes with the company's name printed on them would be valued at their cost. This would not be the case if the company were going out of business. In that case, the envelopes would be difficult to sell because the company's name is on them. When a company is going out of business, the values of the assets usually suffer because they have to be sold under unfavorable circumstances.
2. Four Theoretical Forces of Psychology ‘A theory is a general explanation of a set of observations or facts. Explanations for behaviour is a very important step in the process of forming theories of behaviour. The goal of description provides the observation, and the goal of explanation helps to build the theory (Saundra et al, 2014.p18).’ 2.1 The Behavioural Theory ‘The behavioural Theory can be defined as a theoretical orientation based on the premise that scientific psychology should study only observable behaviour (Weiten, 2014, p6)’. The Ivan Pavlov’s experiment of the dog that salivated at the sound of a tone because the food would follow, showed that a reflex which is an involuntary reaction, such as salivation, which normally happens when there is actual food in the mouth, could be caused by a totally unrelated stimulus, the ringing of a bell (Saudra et al, 2014, p27).
(Bignell 2002:2). Fundamentally the signifier is produced before it is even given any significance. Whereas the signified is the meaning that we give to things, these things are always present in our thoughts. The signifier and signified therefore according to de Saussure depicts the sign. Therefore in order for us to talk or write about anything we have to use words.