Significance Of The Tipping Point By Malcolm Gladwell
MIND-MAP WRITE-UP
The mind map I create based on The Tipping Point by Malcolm Gladwell summarizes the examples Gladwell describes throughout the novel in order to introduce and explain his theories. The rules of the tipping point (the Law of a Few, the Stickiness Factor, and the Power of Context) are hidden in the images of my illustration.
To begin, the Law of a Few is discussed first in the novel. To represent this rule, I selected a photo of what I imagined a Connector to look like. The man in the subway, similar to Gladwell’s experience with Roger Horchow on the plane, seems to have many stories to tell and many people to talk about. This individual is able to start social epidemics by highlighting the significance of the information he receives and altering it to create
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Beside him is Elmo, who represents the Stickiness factor. In the novel, Gladwell uses the success of Sesame Street to describe the meaning of stickiness. This rule of the tipping point is also seen, aside from television and ads, in human behaviour such as publicized self-inflicted harm and suicide. Next, above Elmo is an advertisement, which Gladwell addresses when explaining society’s immunity towards endorsements. The black and white commercial shows the unattractiveness caused by the commonality of advertisements, which forces these forms of communication to lose their contagion. As a result, the personalities of the Law of the Few are needed more than ever. Finally, on the right side of the page, the symbol of epidemics is placed to symbolize how the tipping point functions. Epidemics help describe how the
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