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Silver Spoon Case

608 Words3 Pages

Silver Spoon will be a cutting edge cereal bar, dedicated to providing a modernized dining experience for those who want to enjoy cereals from around the world. By combining products that are challenging to find in North America, alongside a location, themed like a candy store, with an addition of sit down area, like in a coffee shop, consumers will be part of an experience like nowhere else. However, Silver Spoon: Cereal Bar is not only focused on the products they sell, but also the brand loyalty they create with the experience that comes alongside their products. This experience will be developed around a unique environment where consumers can relive their childhood memories of how fun breakfast food can be no matter the time, or day. …show more content…

Firstly, cereal purchases will be the primary revenue stream, allowing consumers to purchase cereals, per bowl, on location. These cereal options will be chosen initially by consumer reports; what do people like and what can you no longer purchase in North America? The vendors they handpick to work with will play an essential role in the overall success of their business. Alternative milk options will be available for an additional cost with their cereals. Breakfast compliments will be a separate revenue stream, consisting of products such as coffee, tea, juice, yogurt, granola, and other options made available for breakfast. These products will be purchased from an external vendor, and then prepared on location. The purpose of this is to allow for consumers to have the option of eating other breakfast items, instead of only having cereals available to purchase. This will expand the overall consumer base, opening the brand to all breakfast food

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