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Sim Card Case Study

864 Words4 Pages

Nowadays, technological development like gadget, machines, instruments and many more have affected the society and make the world move forward. Specifically in Malaysia, telephones become prioritized for most of the people and every handphone need to have a sim card to activate their phone. A subscriber identity module known as sim card, is a smart card that stores data for GSM cellular telephone subscribers such data includes user identity, phone number, network authorization data, contact lists, stored text messages and many more. Security features include authentication to protect the data user of sim card .Types of sim card that exist in Malaysia, such as Maxis, Celcom, Digi, U Mobile, Tune Talk and etc. Mostly, they give similar service …show more content…

Monopolistic competition is market structures that consists a large number of firms compete that each firm produces a differentiated product and compete on product quality, price and marketing. Moreover, firms also free to enter and exit the telecommunication industry. It is related to the number of firms that sell sim card in small market. When we go to the shopping complex or store near our house, we can find it easily because it is important in our life. The product is slightly different from their service such as Digi telecommunication more focus to wide network, so that consumer can connect to internet from anyplace while Maxis telecommunication more focuses on social network. In addition, they also compete through price that offer cheaper price with better quality and marketing. It depends on how Telecommunication Company promotes their sim card to get more profit in fierce competition. Lastly, there are no barriers to join this industry because consumer also can sell this types sim card at …show more content…

Opportunity cost is the cost of highest-valued alternative forgone in order to pursue a certain action. In another meaning, the benefits you could have received by taking an alternative action. The consumer has to choose between services that give more benefit or to increase their utility. Examples of opportunity cost for consumer, if consumer to choose Maxis sim card, they will get more benefit towards social network but they will release free call that offered by Digi sim card and otherwise. If consumer to choose Celcom sim card, they will get more advantage towards wide network but opportunity cost for them is social network that provided by Maxis sim card and otherwise. If consumer to choose Digi sim card, they will get more gained towards free call but they will release wide network that provided by Celcom sim card and otherwise. As for supplier, they have to choose to focus on which service that can attracts the customer. They cannot get an ability to be the best for all service because it will increase their product cost. Instead of maximize their profit, they have to minimize their

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