Introduction Every hotel has a certain set of standards that help the hotel reach their full potential. These standards help the establishment to meet or even exceed the guest needs and the organization’s objectives and goals. There are also different factors, tangible and intangible elements that will also influence on the guest’s interaction with the staff as well as the guests’ expectations. This report will be discussing about similarities and differences of the philosophy, target market, the Room Division products being offered at the Raffles Hotel and the Four Seasons Hotel. Body The Raffles Hotels and Resorts’ philosophy is to deliver emotional luxury and thoughtful, welcoming and graceful service. It also seeks to provide sophistication, …show more content…
The guests’ expectations of the room are that it should provide ultra modern comfort and tranquility. This can be seen in the room’s interior since it is inspired by the Polynesian island, which is peaceful, warm and welcoming. The scenery of the beach, lagoon or Mount Otemanu through the rooms also creates an exquisite yet luxurious ambiance to the guests. The amenities and services that are being offered are unmatched, suited to the guests’ relaxation and of the highest standard. Examples are the oversized bathtub and separate shower and their twice-daily housekeeping …show more content…
In order to meet these objectives, there must be a list of standards that need to be accomplished. Standards ensure desirable characteristics of products and services such as quality, environmental friendliness, safety, reliability, efficiency and interchangeability exist (HotelExecutive.com, 2015). These standards may vary with the hotel’s brand and image and it can be measured through the tangible and intangible product. Each of the tangible and intangible elements that were mentioned all help to satisfy the guests’ needs and expectations. For example, the website that provides detailed information about its facilities and is being used as a communication channel. This helps the customers build up their expectations based on what is being shown in the website. Another example is the grooming and presentation of the staff. Each hotel has a different style in their uniform and appearance yet they have the same standard of presenting themselves. For example, the Raffles hotel uniform is emphasizing on the early Filipino clothing while the Four Seasons Bora Bora has a comfortable and Polynesian-inspired uniform. Even with the slight differences, they are still required to wear a spotless and well-ironed uniform and have fresh breath even after breaks. This helps to achieve the hotel’s standards and meet the guests’ expectation of the
The Hampton Inn & suites website utilizes several techniques to engage and persuade visitors to choose their hotel instead of their competitors. Additionally, this website applies logos, pathos, and ethos in many different forms to deliver a thorough synopsis of their amenities, services, suites, dining, and superior membership offers. I will begin to examine the components of logos, pathos, and ethos in this website, and provide a detailed analysis. Furthermore, I am connecting this website to “Leaving the Motel” because the affair transpired at a hotel.
The extravagant garden and waterworks, the Rolls Royces rolling up to the party, the bottles of champagne for the many guests, and the elegant and extravagant outfits which might only be worn once, the shelves filled
Most rooms have private balconies. It also has a restaurant within the territory. The hotel's facilities are as follows: cocktail bar, banquet facilities, lounge, reception, a swimming pool, conference facilities, laundry facilities, safety deposit box and disabled
Tourism websites are created to advertise specific locations and to aid customers in their decision of where to travel. In order for a customer to travel to the destination advertised, these websites have to grab and maintain a customer’s attention. The images capture exquisite moments of Hawaii that could be defined as adventurous, pleasurable, and/or astonishing; in addition, the accompanying text delivers a well-thought description of each image by integrating visual imagery within each section. With these specific images and well-thought descriptions displayed on the tourism website for Hawaii, a representation of how people should imagine Hawaii is formed. The authors exploit the imagination of how Hawaii’s beaches, volcanoes, golf courses,
It only shows the surface of the artificial cultural image that completely ignores the essence and the truth, at the pain and loss of Native Hawaiians who are trying to live day by day to survive. From printed travel brochure to life full of excitement, tourism industry promotes the image and the practice of visitor oriented culture and rich peoples’ entertainment. Tourism development in Hawaii often takes place at the cost of a people’s cultural and historical symbols. Tourism expansion has played a significant role in the demolition of ancient Hawaiian burial sites, sacred places and important archaeological historic sites as well. In fact, almost every major resort complex has been built on culturally and historically important site.
1 What is Outrigger Hotels and Resorts’ strategic position? What are the firm’s Critical Success Factors (CSF)? Outrigger Hotels and Resorts are currently using geographical and product diversification strategy. The firm expend their firm around Pacific Ocean and diversify its product portfolio by adding condominiums resorts and OHANA hotels.
The aim of this case study is to investigate the applicability and functionality of organizational theories in Hilton Hotels Corporations. The first part of this case study is concerned about the compatibility between Hilton Hotels mission with its activity and purpose. Also, another aspect of this paper is to present the suitability of organizational theories referring to Human Resources Theory, System and Contingency Theory. In order to uphold this report, I will conduct a SWOT Analysis of Hilton Hotel Business. The last part of this paper presents a critically important aspect of a successful business in regards to the Hilton Hotels CSR programs and initiatives.
c) Thesis statement: The favorable climate, the cultural foods and natural environment in Bali, Indonesia is what makes it more interesting being the most beautiful island ever. d) Credibility statement: I have been fascinated by the natural factors, environment, and the culture of Bali. I travelled to the island in summer 2016 and it is a place that I will never get tired of paying a visit to. e) Preview of main points - First, I will discuss about my first day to visit Bali, Indonesia during my vacation - I will also discussed the main features of the Bali island - Lastly, I will discuss what made Bali my favorite destination 2.
The lake is situated on Lake Pichola and was built as “a royal summer Palace,” and was designed and built in the 18th century. Since then there have been a few changes, the summer palace has now become a 5 star hotel. To get to and from the hotel one is transported with a lake boat from the river banks. The Lake palace is where the
Each hotel and resort featured details and aspects that reflected local character and culture of the location embodying Rosewood’s “Sense of Place” philosophy, meaning each of its properties is uniquely defined by the location. This differentiated Rosewood’s properties from the competitors. Corporate Branding Strategy: Rosewood Hotels & Resorts had very low brand awareness among its guests. To encourage guests to use more than one Rosewood hotel, two possible approaches were considered.
Holiday Inn is a world wide chain and its international functional strategies will always yield profitable returns. The potential customers are from all over the world. It has been noted that the holiday inn company has given the market such as Europe, Asia, America with regards to their social-cultural needs. Holiday Inn, like all other hotels has established a good system in determining the needs of the market. The company uses the concept of product, personality, behaviour of the customer and purchasing to its advantage.
Advertisement of a Doubletree Hotel by Hilton Berkeley Marina People are easily influenced by advertisements, especially if the advertiser is persuasive. Doubletree Hotel in California is one among the many ads which presumably will influence many people because of its attractiveness. The advertiser presents to the public the number of rooms, including the different facilities that will keep customers relaxed and comfortable. The audience targeted are those who love physical exercises, business people, families and individuals wishing to relax and have fun, tourist, and new visitors coming into the city. Generally speaking, the bedroom with all the furniture, the painting, and the carpet are attractive and
Nowadays hospitality and tourism industry is one of the main industry in this world. A lot of people need a place to escape from their routines or even just to stay overnight as they having a business trip to other places. We call these people as customer or guest. Human mobility from one place to another , both in the country and from and abroad is very high. Human mobility is not only related to business activities but also recretional activities.
The guest’s requirements can vary widely so the hotel must have flexible operation system to provide many types of facilities. For example, Four Seasons Hotel provides variety of facilities such as swimming pool, fitness facilities, children’s amenities, executive club, non-smoking floor, internet access and so on. Some guests might having family trips and some might having business or company’s trips. The different types of guest can find out the ideal types of room that suits them the most according to the variety of facilities provided.
The Hotel Concept selected for this report is the new innovative hotel concept developed by YO founder Simon Woodroffe and YOTEL