Similarities And Differences Between Nike And Adidas
Research Questions:
• What are the similarities and differences between Nike and Adidas?
• What are the unique characteristic of Nike and Adidas?
• What are the marketing strategies used by Nike and Adidas?
• Which brand do consumers prefer the most, Nike or Adidas?
• How did Nike and Adidas compete in the same market?
• How did Nike and Adidas maintain their reputation throughout this ever-changing market?
Selection of Question: What are the similarities and differences between Nike and Adidas?
Reasons of Selection:
Among all the questions that have listed as above, our group has agreed at once to choose the first research question as our main objective in this group assignment. There are a few reasons as to why we chose this research question “what are the similarities and differences between Nike and Adidas”. The first is that since Nike and Adidas have been considered the leading brands in the sportswear industry, thus it is a matter of question as to how did each consumer decide which brand that he or she is going to purchase. Therefore by doing this assignment, we will be doing some in depth researches to differentiate these two brands and at the end of the day our result can tell the people more about Nike and Adidas, and not just based on their products’ appearances and styles. Secondly, this research question has been chosen because our group is interested in knowing more about Nike and Adidas, especially how these two companies can maintain their influence in the
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