Similarities In Restaurant Management

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Similarities in Restaurant Management

¬ The customer is never wrong.
Always. The golden rule of business – the customer is always right. Even if you don’t agree with a customer’s complaint, how you handle it will determine if the customer comes back to your restaurant.

¬ Expectations should be clear to the employees about their jobs.
From the wait staff to the house kitchen staff, each person needs to be the best at their job, in order for a restaurant management to run smoothly.

¬ Restaurants need advertising and marketing.
A big part of restaurant management is advertising. Restaurant advertising has come a long way from newspaper ads and radio spots. Social networking offers a low to no cost way of promoting your restaurant.

¬ Restaurant
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Switching to energy efficient light bulbs and low flow faucets are just two ways that restaurants can save money (and the environment).
Promotional Strategies Of Restaurants in UK

¬ Big Fernand: Soft launch

French burger chain Big Fernand opened up their flagship London store and offered free burgers to the first 100 people to enter the door wearing a striped shirt and/or with a moustache.
Asking customers to dress the same for a freebie creates a sort of ‘uniform’, and turns the consumer into living, breathing extension of the brand in a way that’s fun for the customer.

¬ Fox Café: Riding the animal café craze

The aim of the pop-up café is to inform its customers on the natural playfulness and friendliness of urban foxes. Riding the animal café zeitgeist is a fantastic way to generate press interest.

¬ Wahaca: January spoon amnesty

One of the most innovate strategies this January came from Mexican chain Wahaca. Each year, they lose around 4,000 of their colourful, branded spoons, so this January, they invited their customers to bring back the spoons in return for a plate of tacos during January. Unlike the marketing strategies we’ve already looked at, this one is aimed directly at existing customers, inviting them to return to
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You also need to be found in search engines ahead of the competition. Nobody goes past the first couple of pages of a web engine search. Working alongside your website designer, implement a online marketing strategy that will ensure you are top in your area. Focus on keywords on your website, linking to relevant websites and ensuring new and fresh content on your site.

¬ Grow your database
If you don’t have one, then you definitely should! Implement a strategy to collate your customers’ key data: Name, Email and Mobile number. This can then be used to directly market to you target clientele. In an instant you can send out email campaigns and offer promotions by text messaging to your loyal customers, and using the right software you can also monitor results in order to tweak campaigns to improve their effectiveness.

¬ Get a social media presence
If you’re running a local business, you absolutely have to get social. Your customers are on Facebook, Twitter, Instagram and a host of other sites. To get your message across, you need to be where your customers are looking. Strengthen your word of mouth marketing with an interesting, interactive social media presence including providing incentives for customers to follow and interact with you. This gives you the ability to engage your customers 365 days a year, represent your brand and enlist customers to share their
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