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Simplysiti Marketing Plan

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SimplySiti Sdn. Bhd., also known as SimplySiti is a cosmetic line founded by a Malaysian artiste, Siti Nurhaliza in March 2010 with a tagline of “It used to be my secret, now it’s yours”. SimplySiti is a global research of beauty aesthetic company, which produces a line of skin care, fragrance, and make-up products in Korea. Although its products are manufactured in Korea, SimplySiti always ensures that they meet with halal requirement and could receive a halal certificate.
SimplySiti has a mission of “Providing products with the best features, benefits, and is gentle to skin” which aims to reduce the risks of skin problems, irritation and allergy. To reach its mission, all the products of SimplySiti are formulated without the use of artificial fragrance, SD Alcohol, mineral oils, Lanolin and animal derivatives. Only safe and natural ingredients will be used in the production of its products.
Until now, it has over 400 outlets in Malaysia with key retailers of Aeon, Aeon Big, Aeon Wellness, Guardian, Keluargaku, Royale Pharma, Sogo, Tesco and Watsons. It also makes its brand available for online purchase with selected digital trade partners. For the year to come, SimplySiti plans to fly higher and go further to become an international company by promoting its products to …show more content…

It means that SimplySiti does not have any control power to its ingredients. When its suppliers failed to maintain the good quality of ingredients, SimplySiti’s products, for sure, would be affected. Besides, the lack of control power to its ingredients causes SimplySiti hard to control its production cost. If its suppliers increase the price of ingredients, SimplySiti either have to take a long time to seek for another supplier or have to bear the high cost. Hence, high dependency on third party suppliers would threaten SimplySiti’s

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