Singapore Airlines was started on May 1st, 1947 which was once called Malayan Airlines Limited (MAL) Airspeed Consult, now, it has changed to Singapore Airlines. For so many years, Singapore Airlines operates from its hub at Changi International Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and also Oceania. It also ranks 10th in the world for international travelers carried, and the top 15th amongst the shippers worldwide in terms of revenue passenger kilometers
1. Introduction Singapore Airlines Limited (SIA) is the flag carrier of Singapore which operates from its hub at Changi Airport. Known as a global and respected Airline Company with safe journey, innovative technology and excellent service, SIA has come a long way since its founding in 1972. It has evolved from a regional airline to one of the world’s most respected travel brands in the global airline industry with more than $12 billion in revenue in the financial year 2010and also has a strong presence
which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers
Singapore Airlines generic strategy and supporting capabilities Singapore airlines have achieved the holy grail of strategic success: sustainable competitive advantage. Even though the airline industry is extremely challenging, given its disastrous business cycle, over capacity, difficulty of differentiation, high risk people and structural unattractiveness, Singapore airlines has consistently outperformed its competitors throughout its history (Wirts, Heracleous & Pangakar, 2008). One key element
1. Introduction Singapore Airline was founded in the year 1972. It started as only a regional air carrier but is now a well-respected global airline operating the youngest fleet in the world. Singapore Airline’s mission is to provide the highest quality of air transportation services to its customers and to maximise returns to its shareholders (Singapore Airlines, 2014). The company has its hub in Changi Airport with a great presence in East Asia, Southeast Asia, and South Asia markets. Since its
Case Example 1.3 Baros, Maldives The Baros Holiday Resort is a common holiday destination for many affluent travelers. It is located in the middle of the Indian Ocean, and the only way to get there is by boat. As such there are many logistical and operational problems associated with being located in the ocean. For instance, supplies reach the airport and are then transported by boat to the island. Other problems include lack of utilities, for example, electricity and water, the hotel has to provide
Paper On Case Analysis on Economy of Tourism By - Monty Singh SMBA 14038 Contents • Objective of studies • Introduction to tourism • Research method • Study of global scenario(analysis of facts & figures) About various countries Revenue, GDP, per capita income. • Case analysis of Singapore • Introduction to Singapore tourism • Scenario of Singapore tourism of previous years(analysis of facts &
Case analysis; Economy of tourism of Singapore This case helps us to analyse the economic impact of Singapore’s tourist industry and to evaluate the development from future point of view. in the economy of Singapore tourism is consider one of the most crucial sector .Singapore is consider one of the most eco- friendly country with well maintained its culture and heritage, although crime rate % is very low as compared to other Asian countries .as a tourist it is very easy to adjust in the culture
I/ Introduction Malaysia Airline is the national airline company of Malaysia, it was founded in 1947. Malaysia airline was originally opened in 1937 to create an air service between Penang and Singapore by different companies. Malaysia in an important company and it exploits 120 planes. In 2011, Malaysia airline had a turnover of more 13 billion us dollars and it transported more than 13 million of passengers. In Asia, it was one of the more safe air companies, clearly demonstrated by the five stars
MAS: Executive Summary Malaysia Airlines (MAS) was founded in 1937 and over the years of operation until 2014 had a relatively strong safety record, coupled with poor fiscal management. Subsequent to the incidents in 2014, the financial performance of the company degraded to the point where Khazanah Nasional took full ownership of the company, delisting it from the Malay Stock Exchange in December 2014 in order to revive the company. MAS has a number of options to consider in order to resurrect