1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014). With the proven track record, SIA continues to bloom despite the uncertainty of the airline industry and
They 're a very profitable airline. That one of the criticisms of the industry historically is that the industry has not been good at balancing out the needs of the various constituents. You have your shareholders, your creditors, your employees, your customers. The communities that you serve. There 's obviously a social element there.
The Marketing Environment Southwest Airlines Various events in 2001 affected the operations of many companies in the airline industry chief among them being as the Southwest Airlines. These companies have been affected by economic, technologic, political, demographics and other natural environment changes. However, most of these changes come from the 9/11 incident, issues to do with fuel and the recession. Today, the airlines are operating at smaller profit margins than they were doing in the past. The only time that these companies make a profit is when they fill the airplanes.
Sunset Airlines used the growth strategy and we listened to our shareholders to give us an advantage. In the 4th quarter we decided to merge with a major carrier at our regional hub. This allowed us to list with larger carriers. Our team sacrificed some autonomy, but sales increased. This was an excellent opportunity for Sunset Airlines and assured the future of our airline.
To achieve its profoundly aggressive position, Southwest Airlines has concentrated on four primary methodologies: being minimal effort, representative driven, future-minded, and separated. Southwest is an ease aircraft that spotlights on quick, nitty gritty administration. It has never served suppers, does not have propelled seat reservations, and flies just Boeing planes. These choices have offered Southwest some assistance with being adaptable notwithstanding the late abatements in plane travelers brought about by the 9/11 terrorist assaults and the world financial emergency. The organization did not need to roll out the radical improvements found in its rivals ' administrations on the grounds that it was at that point working as an ease
Ramada’s problem was first discovered when their management found out about D. K Shifflet’s latest survey about customer satisfaction in the hospitality industry, which it then shows that mid-tier hotels continuing to go downward. Later on they continued on their research and decided to hire a third party to find out more about the survey and also to observe their own company’s system. It results in a management dilemma, Ramada needs to prevent themselves from falling. Then it raises some questions on how can their management improve their performance to achieve the level of customer satisfaction they desire. They then found out three main concerns that they need to put more effort to.
After the first successful flight of an aircraft in 1903, passenger air travel evolved into one of the most innovative and convenient forms of transportation to date. In the early twentieth century, the commencement of passenger airlines swept the nation, attracting thousands of customers and companies to the newly formed industry. Over time, more airlines joined the unique and thriving business, building one of the most iconic industries in the world. Nearing the twenty-first century, the industry displayed signs of deterioration, with carriers constantly entering and leaving the market. Nonetheless, the purpose of this paper is to analyze the fluctuating variable costs and slowing economy that have severely impacted the airline industry,
Decentralization and the expansion of a larger portfolio through its proposed partnership will improve branding awareness and customer satisfaction. Competition from various airlines offering less generous terms and conditions of employment will be a tough challenge as it may arouse with several negative reactions from employees. Green technology investment is another huge challenge due to current financial instability. The organization will need the execution of change to set aside budget to compete in technological investment. 2.2 Internal drivers of
China Airlines (CAL) played a major role in the circumstances leading to the accident. The findings related to the probable causes identify elements that have been shown to have operated in the accident, or almost certainly to have operated in the accident. 1. The Corrosion Prevention and Control Program scheduling deficiencies in the CAL maintenance inspection practices were not identified by the Civil Aeronautics Administration audits. CAL might have to review the self-audit inspection procedures to ensure that all the mandatory requirements for continuing airworthiness, such as CPCP, are completed in accordance with the approved maintenance documents.
INTRODUCTION. At the present time, the airline industry faces many cost pressures. The industry has made remarkable achievements in improving its efficiency. But cost pressures continue, from record high fuel prices to unjustified increases in charges from monopolistic airports, to further taxes imposed by governments (industryspotlight.org.uk). Higher costs inevitably lead to higher prices for airline passengers.
Growing is a part of company’s success, and it is the concept that applies to every company, including Southwest Airlines. In order to keep growing, many business strategies are required in order to make this goal comes true. The Prince by Niccolo Machiavelli, was written in 16th century, consists of many interesting strategies that are used by today businesses. After reading The Prince, I have explored some main concepts that are compatible to the business strategies that Southwest Airlines did or is currently doing.
Case Analysis #1 – “Southwest Airlines: Is It Still the King of Cheap Flights” 1. Answer the questions at the end of the case. 1. Airline customers can be segmented in a variety of ways. Two of these include by purpose of travel and their destinations.
Until today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.
Aircraft Performance Through the chaos and mayhem of World War 2, the aviation industry made significant advancements in its technology. After the war ended, this technology stretched and expanded to the farthest reaches of the world. Frank Whittle of England and Hans von Ohain of Germany both created the world of aviation that we live in today. Both men did it without the knowledge of each other throughout the 1930s and 1940s.
when considering only international or domestic markets alone, Delta’s figures are the highest when the total of both international and domestic traffic are added up. Delta is also a founding member of SkyTeam, an alliance that include airlines such as Air France, Air China and Korean Air. Through this alliance and other marketing and code-sharing agreements with foreign carriers, Delta has been able to increase its ability to gain a market share to and beyond traditional European and Asian gateway cities. Similarly through such relationships, these foreign carriers have obtained increased access to interior U.S. passenger traffic beyond traditional U.S. gateway cities. In addition, Delta participates in transatlantic joint ventures with