Singapore Airlines Case Study
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014). With the proven track record, SIA continues to bloom despite the uncertainty of the airline industry and
Delta Airlines Strengths And Weaknesses
1039 Words | 5 PagesThey 're a very profitable airline. That one of the criticisms of the industry historically is that the industry has not been good at balancing out the needs of the various constituents. You have your shareholders, your creditors, your employees, your customers. The communities that you serve. There 's obviously a social element there.
How Does 9/11 Affect The Marketing Environment
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Sunset Airlines's Growth Strategy
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Southwest Airlines: Strengths And Weaknesses
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Southwest Airlines Case Study Essay
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How Does The Economy Affect The Airline Industry
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Planet Air Travel Case Study
2049 Words | 9 PagesDecentralization and the expansion of a larger portfolio through its proposed partnership will improve branding awareness and customer satisfaction. Competition from various airlines offering less generous terms and conditions of employment will be a tough challenge as it may arouse with several negative reactions from employees. Green technology investment is another huge challenge due to current financial instability. The organization will need the execution of change to set aside budget to compete in technological investment. 2.2 Internal drivers of
China Airlines Case Study Essay
725 Words | 3 PagesChina Airlines (CAL) played a major role in the circumstances leading to the accident. The findings related to the probable causes identify elements that have been shown to have operated in the accident, or almost certainly to have operated in the accident. 1. The Corrosion Prevention and Control Program scheduling deficiencies in the CAL maintenance inspection practices were not identified by the Civil Aeronautics Administration audits. CAL might have to review the self-audit inspection procedures to ensure that all the mandatory requirements for continuing airworthiness, such as CPCP, are completed in accordance with the approved maintenance documents.
Niccolo Machiavelli's The Prince
447 Words | 2 PagesGrowing is a part of company’s success, and it is the concept that applies to every company, including Southwest Airlines. In order to keep growing, many business strategies are required in order to make this goal comes true. The Prince by Niccolo Machiavelli, was written in 16th century, consists of many interesting strategies that are used by today businesses. After reading The Prince, I have explored some main concepts that are compatible to the business strategies that Southwest Airlines did or is currently doing.
Delta Airlines Porter's 5 Forces
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External Environment Factors That Affect The British Airways Company
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Southwest Airlines Case Study Summary
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Aviation Industry Case Study
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Malaysia Airlines Case Study
893 Words | 4 PagesUntil today, this incident is still affecting Malaysia Airlines in different aspects. Especially, on their corporate image, reputation and finance. Not only Malaysia Airlines, but the image and reputation of our country are also being affected because Malaysia Airlines have strong bonding with the government and they as a representative role stood out to speak for Malaysia Airlines. Malaysia government had given a very bad impression to others on their crisis management and crisis communications. Experts criticized their crisis management by saying “crisis in managing crisis” and “make a crisis worst” due to their failure in crisis communications.
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