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Singapore Airlines Case Study

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1.0 Introduction
The Singapore Airlines (SIA) is the flag carrier of Singapore and has been recognised as one of the most successful and well-known airlines in the world today. It provides transportation services to 64 destinations all around 35 countries across the universe. As what is stated in the mission statement, SIA is dedicated to provide air transportation of the highest quality and maximise returns for benefits of its shareholders and employees.
The history of SIA began in 1972 when the former Malaysia-Singapore Airlines (MSA) split into two brand new entities- Singapore Airlines and Malaysia Airline System. SIA inherited the former international route network from the MSA and focused on the expansion of the international route network across continents. With its far-sighted planning to modernise its fleet and setting high standard for it services provided, SIA has soon evolved from a small company to an icon of Singapore and trendsetter within the industry (Singaporeair.com).
SIA also consist of a wide range of subsidiaries which provides airline-related services. SilkAir was formed to focus on providing regional flight services while Singapore Airlines Cargo mainly dealing with air cargo services. Scoot and Tiger Airways Singapore are also in place to operate in a low-cost carrier sector. All subsidiaries are in placed to cater to the different needs of airline services of the market, gaining a strong sense of presence within the region (Siacargo.com, 2015).

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