Singapore airlines also supported by the dual strategy of differentiation and internal cost leadership. For the past nine years Singapore Airlines executes dual strategy by managing four important things such as providing service excellence cost effectively, innovating both a centralized and decentralized manner, technology leader and a follower and achieving standardization for personalization in its processes. 1) Providing service excellence cost effectively Singapore Airlines concentrate on their two main assets such as planes and people so that service is better than competitors and its costs are lower. For example, provide trainings for employees. 2) Innovating both a centralized and decentralized manner Singapore Airlines gained reputation of being innovator by bringing entertainment systems in all classes, Dolby sound systems, and widest business class seats 3) Technology leader and a
Goals & Objectives: An analysis on the mission of the business, the industry of the business and the stated goals required to achieve the mission, which Fasjeit as an airline its goals is to ensure that the fares are selling reaches each customers that they has targeted. On the other hand part of the objective is to placing of the institutional investors who are to be committed to low cost airlines in Africa. Position: the airline has to analysis on the Marketing strategy and the Marketing mix in order to move forward and know how best the two can be utilised. Performance: An analysis on how effectively the airline is achieving their stated mission and goals, which has been already, be indicated that there is a greater demand as there has been an increase in consumer spending. Product line: An analysis on the fares Fasjiet offers and how successful it is in the market in comparison to the
This is because, at fares that are on average significantly lower than those offer by other full-service airlines. Indirectly, has give are strength to the establishment of Air Asia company. This showed a strength, since are key first major customer are acquired another observe a strength of Air Asia group would be rounded and managed business and their turnover rate. Yet, this gives them added advantages over in other Airlines in Malaysian. It not only managed to competitive with major carriers like Malaysian Airlines (MAS) and Singapore International Airlines (SIA), but it also became the same level for another low-cost airlines in that market around the
Not like most state-owned entities, Singapore Airlines was force into to massive competition from the start of its business. Using this as motivational factor, it led and brings Singapore Airlines competitive spirit to an incomparable level and also the dedication to make a good branding of Singapore Airline be better than every service
The development of airline industry increasingly important to us because it has not only increased world trade activity by enabling faster and easier movement of passengers and goods but has also provided jobs to millions of people. The cost information system plays an important role in every airline’s company within the decision-making process. Although in reaching the goals of an airlines company compete for many control systems, the cost information system is important because it monitors the results of the others. The reason why costing is very important because every company will face cost and if the manager can lower the cost the profit will be increased automatically. To know the managerial uses of cost information in Singapore Airlines better in managing their cost information and make the right decision to become Singapore’s airline
4.3 Analysis based on PESTEL model 4.3.1 Political Government policies are regarded as an important driver for the success of airliners in the Asia-Pacific region and at the global level as well. As an example, the ASEAN open skies (AOS) was established as part of ASEAN’s effort in building a single economic community. This AOS allows airliners to operate with less barriers between countries in the region; thus promoting the growth of the regional airliners as well. In Malaysia, the government has been giving a quite good political support through several regulations that were implemented to help the aviation industry in Malaysia especially the flag carrier which is MAS to advance further, which these regulations would be aiding MAS through its recent restructuring program. According to Khazanah Nasional report, the Malaysian government has been allowing MAS to operate on a principally a commercial business model, and also supporting MAS with the enactment of a standalone act specific to MAS.
The company has its hub in Changi Airport with a great presence in East Asia, Southeast Asia, and South Asia markets. Since its formation in year 1972, Singapore Airline controlled a modest fleet of around 10 aircrafts to 22 cities in 18 countries (Singapore Airlines, 2014). In order for Singapore Airline to be true to its mission, it has to employ the right business strategy to hire high-quality staff who can consistently deliver high quality services to its customers. The strategy needs to ensure that the employees’ efforts give the company a sustainable competitive advantage. What follows then is a need for a sound human resource strategy for Singapore Airline to achieve its stated business objectives.
Asiana Airlines is considered as one of the best Asian Airlines by many customers. Mainly because it provides top-class services that other airlines don’t. In attracting more consumers, Asiana Airlines not only have to send a “message” about the branded service, it also coordinates the brand space “by enabling or empowering the freedom of consumers so that it is likely to evolve in particulat directions”. (Arvidsson 244) An IDIC Model is used to efficiently handle individual customer relationships. Identify, differentiate, interact and customise is the four task of to create and manage customer relationship.
1. Introduction Singapore Airlines Limited (SIA) is the flag carrier of Singapore which operates from its hub at Changi Airport. Known as a global and respected Airline Company with safe journey, innovative technology and excellent service, SIA has come a long way since its founding in 1972. It has evolved from a regional airline to one of the world’s most respected travel brands in the global airline industry with more than $12 billion in revenue in the financial year 2010and also has a strong presence throughout Southeast Asia, East Asia, South Asia, and air routes known as “Kangaroo Routes”, flown between Australia and the United Kingdom via the Eastern Hemisphere. SIA’s network reaches out to over 63 destinations in 34 countries around the world and by geographic segmentation, the bulk of Singapore Airlines’ revenue lies in East Asia which contributes to 55.81% of total revenue.
(Fodness & Murray, 2007). Reflect to this, researcher develop the model based on SERVQUAL to focus on the retail business despite many features existing in the airport business model. Conceptual Theory Apart from that, the environment create tendency for the customer to purchase the product. Therefore, environment or known as servicescape of the airports is crucial to assist in the purchasing process. The servicescape of the airport affected the passenger perception (Bitner, 1992).