Singapore Airlines Swot Analysis

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Singapore Airlines is the largest air carrier in the world. History has its roots back to the 50s of the last century. In just a couple of decades, this organization has not only won the trust of millions of customers, but also firmly established in the list of most well-known global corporations that operate in the field of air transport. The main part of the image, Singapore Airlines achieved through a combination of high service standards and the latest air fleet - in this regard, many of the competitors consider this company to be a true role model.
Singapore Airlines has been formed in 1947 and started its activity with the carrier name of "Malayan Airways» and only had flights to three air directions. The first flights of aircraft company flew from Singapore's Kallang Airport to Kuala Lumpur, Penang and Ipog. In 1966, after forming separate country of Malaysia, the company has changed its name to Malaysia-Singapore Airlines. Under this brand name first transcontinental flight was made to London in 1970. In 1972, the company became totally independent from Malaysian Airlines and
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The company is the first introducer in many respects. This company is the only one that can make non-stop flights from Europe to Australia and the nations of Southeast Asia. However, Singapore Airlines were deprived of the opportunity to carry out non-stop flights to major cities in the United States because of the very large distance. Therefore, for such cases the carrier has launched long-haul airliners that are equipped only with a business class cabins, which in turn, can significantly reduce the take-off weight of the aircraft and increase the fuel capacity. In this context, it is important to mention that the Singapore Airlines became the first company that held the longest non-stop flight in the history in 2004 and launched the commercial operation of new double-decker airliner Airbus A380 in

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