Singapore Airways Case Study

1.1 History And Description

Introducing Malaysia government commercial airline industry, Malaysia Airline System (MAS) which operate it for first time in year 1937 when it start operated service between Singapore, Kuala Lumpur and Penang with 2 Australian brothers, Theodore and Charles Wearnes under Wearne’s Airline Service (WAS). The airline only provide a service for schedule air passenger and mail service. Only Havilland DH.89A Dragon Rapide aircraft that use by this company on that time and it schedule flight around Malaya only 2 and 3 times per week. Unfortunately, the service was totally terminated during the World War 2 with Japanese occupation of Malaya and Singapore.

Year after World War, Malayan Airways was firstly establish under

It name changed again in 1966 after separation of Singapore from Federation of Malaysia from Malaysia Airways to Malaysia Singapore Airline. However, it only for 6 years after Singapore make its own decision to develop to international routers airline but Malaysia wanted to stick with its decision to focus only for domestic link before going to international stage. Different future decision make between Singapore and Malaysia spilt into two airline where it named Malaysia Airline and Singapore Airline in 1972. From that year, a journey of Malaysia Singapore Airline (MSA) totally ceased. October 1972, Malaysia Airline System was established and the short form of “MAS” was used in means gold to our country. The logo is originally extract from Kelantan traditional kite or ‘Wau”. On the same month, Malaysia Airline System began flying for first time from Kuala Lumpur to London which means first international router for Malaysia Airline since it establish. In that year, MAS had operate more than 34 regional destination and 6 international services. A years later, MAS ‘expand’ its wings by schedule flights reached Europe, with initial flight origin from Kuala Lumpur to Amsterdam, Paris and Frankfurt after receiving DC-10-30

In-flight meals is the service that provide for any passenger that who wanted to book their favourite meals according what the menu that available in flight via on call the chef and serve when there are in plane. The service on available for First Class and Business Class passenger who travel to overseas and wanted personalize fine dining experience with 25 option of meals cooked by special chef. Inflight entertainment is another service for Malaysia Airline Berhad serve its customer by providing them with blockbuster movie, music, and games that can be seen through In-Flight magazine, Going Places where passenger can make an option through it to enjoy their