Analysis of Singapore Telecommunications Limited (SingTel) using the SWOT framework, (Nanayakkara, 2014). 1. Strengths Strong market position SingTel is the market leader in the mobile and broadband markets in Singapore. In the broadband market its wholly owned subsidiary SingNet has 58% market share and in the mobile market SingTel has 47% market share and 3.98 million customers. SingNet has been able to utilise this large following using services such as Mio-TV and content Portal In-Sing.com to generate revenue.
The continuation of such political issues could lead to affect on economic or social conditions in those countries and not forgetting on the ownership, control and state of SingTel’s assets (SingTel 2012 Annual Report). SingTel is geologically expanded with income from Singapore, Australia and the developing markets. We work nearly with the administration and our accomplices in the nations where the Group works to influence the neighborhood aptitude, information and capacity. Along these lines, we guarantee agreeability with the laws and have the capacity execute hazard relief measures (SingTel 2012 Annual Report). SingTel’s worldwide operations are liable to far reaching government regulations, which may effect or farthest point our adaptability to react to economic situations, rivalry, new advances or changes in expense structures.
The country’s single phone industry affect the whole country’s competitive increase in the end (Lozano, 2012). Thus, innovation can also be the cause to the increasingly competition, such as the innovation in Singapore food industry can finally contribute to the competitive in Singapore
StarHub Limited (StarHub) was founded in 1998 and is the currently the second largest telecommunication organization in Singapore. Today, StarHub has is 28% market share, the largest competitor is Singapore Telecommunication Limited (Singtel) which has a market share of 47%. StarHub targets both individual and business customers by providing a full range of information, communications and entertainment services. This report will seek to analyse StarHubs’s present day standing in the industry, with emphasis on business to consumer and business to business activities; including a SWOT (Strength, Weakness, Opportunity, Threats) analysis. StarHub’s market standing is then determined through studying the market segmentation strategies currently
The asset must also be identifiable, the company needs to have control over the asset, there must be existence of future economic benefits attributable to the asset and company must be able to measure the cost of asset reliably. The reason why SingTel’s innate brand is not recorded is because the cost of SingTel’s brand cannot be measured reliably as the economic importance of SingTel’s brand cannot be determined of valued for that matter. The cost incurred in establishing SingTel’s brand also cannot be distinguished from the cost of establishing the company as a whole. Also, we recognise that any company wishing to purchase SingTel’s brand must have the technological know-how to replicate SingTel’s business in order for the brand to maintain its credibility. Hence, Singtel’s brand is identifiable, provided the purchasing company possesses the right
The company was founded in the year 1947 and with the rise in demand for airline services the company expanded its business worldwide so as to serve a large number of customers. The company has 25 years of experience in the field of the aviation sector, and this contributes a lot in satisfying need of the different type of customers (Heracleous and Wirtz, 2014). Over the last few years, Singapore airlines have grown from the regional airline into the world’s leading cargo and passenger carrier (Fan and Lingblad, 2016). The fleet size of Singapore airlines is 112, and the company hires staff members of 24,574. This represents that Singapore airlines is carrying out all its operations on the wider basis.
Background On the 28th of January 1972, Singapore had established an airline and it was called Singapore Airlines. They were labeled as the flag carrier of Singapore, a truly proud establishment for Singapore. Not only is this airline successful in Singapore, but it is also very successful worldwide. It has been one of the most leading airlines of the century, because Singapore Airlines has been a trendsetter for other airlines or a role model to other airlines. They were mostly first in everything before other airlines replicated their actions.
Introduction Mobitel commenced operations in 1993 and became a wholly owned subsidiary of SLT in October 2002. Mobile has been a national mobile service provider for over 20 years in Sri Lanka. Mobitel has achieved several milestones over the last 20 years. In January 2004, the company launched its fully-fledged 2.5G GSM network that is EDGE/GPRS enabled and designed to operate on dual band. The 3.5G HSPA network - the first Super 3.5G network in South Asia was launched in 2007.