Singtel Case Study

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1.1 Background Information

Company History

SingTel started its business back in 1879 when Singapore became one of the first cities in the East to have telephone services. British interests were managing Telephone services in Singapore in mid-1950s.

The Singapore Telephone Board was formed as a permitted board with individual rights to operate telephone services within Singapore in 1955. During 1974, the company was followed by both the Singapore Telephone Board and Telecommunications Authority of Singapore’s merger. Thereafter, the Singapore Telephone Board was tasked for local services while the Telecommunications Authority provided international services.

Singapore Telecom International, which was a subsidiary, was formed in 1988. It
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Despite the competitive environment, SingTel still maintains its leadership position in the Singapore market. SingTel operates slightly under 2 million direct exchange lines, which converts to one line for every two persons in Singapore.

In 2001, SingTel concluded its largest overseas investment, with the acquisition of Optus the second largest telecommunications provider in Australia. It also invested in Telkomsel in Indonesia, the Bharti Group in India, Pacific Bangladesh Telecom Ltd and increased its stake in the Philippines in Globe Telecom. SingTel and its associates had 85 million customers as at 31 March 2006 which is the largest mobile customer base in Asia aside from China.

Company Mission/Vision

To be Asia Pacific’s best communications technology company.

To create sustainable long-term growth, to deliver superior returns to shareholders and positive impact to stakeholders.

Business Set-up
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Headquartered in Singapore, Singtel has more than 130 years of operating experience and played a pivotal role in the country’s development as a major communications hub. Optus, their subsidiary in Australia, is a leader in integrated telecommunications, constantly raising the bar in innovative products and services. Singtel also strategically invested in leading companies in Asia and Africa, including Bharti Airtel (India, South Asia and Africa), Telkomsel (Indonesia), Globe Telecom (Philippines) and Advanced Info Service (Thailand). Singtel works closely with their associates, leveraging their scale in networks, customer reach and extensive operational experience to lead and shape the communications industry and serves over 600 million mobile customers around the world. Singtel is one of the largest listed Singapore companies on the Singapore Exchange by market capitalisation. The Group has a vast network of offices throughout Asia Pacific, Europe and the USA, and employs more than 23,000 staff

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