Since its founding in 1993 and going public in 2006, Chipotle has managed to hold onto a steady customer base and make profits due to their goal of offering inexpensive quick food without compromising on their high-quality sustainable ingredients. Even though the restaurant industry has a lot of competition, Chipotle has found a stronghold against its competitors. They have managed to continually attract investors through their fast growth and large profit margins, and consumers through their low prices and food with integrity mission. B. EXTERNAL ENVIORNMENT: STEEP ANALYSIS Social There are two main social trends that have a direct impact on Chipotle.
Thus, happy employees tend to lead to happy consumers. They also have acquired a human capital advantage by hiring and retaining quality talent. McDonald’s seems to be committed to proactive staffing because they are constantly training and looking within their organization to fill desired positions. By hiring from within, offering continuous training, and excellent customer service, McDonald’s has become a leader in the restaurant industry and demonstrates a sustained growth. Question 3 - What are some of the possible talent-related threats that could eat away at McDonald’s competitive advantage?
In order to better understand Longhorn’s position in the industry, a SWOT analysis was completed. This was done by observing trends within the industry as well as looking at external factors that could be affecting the restaurant. This made it easy to see where they could make improvements and what they could do to capitalize on their strengths. Longhorn has many strengths that put it in a good competitive position. They have competitive prices, quality food, quick service and a well-known brand.
CMG continues to compete side by side these big/small business by standing by what they have always pride themselves in and that?s the quality food, cultural impact, tasty food, brand name, fast service, better pricing and consumer services (McGrath, 2013) CMG has many resources to help them remain competitive. They?re strategy to this is simple, they focus their time and energy to satisfying the customers and keeping them as a priority as opposed to making their competitors. Another resource they have available is the 1700 locations they have. This ensure that they are able to reach out to every customer they possible can. CMG intends to promote the significant Mexican culture in offering its products.
The management at Zappos attracts customers through exceptional service that has created a “WOW” philosophy and embedded it within the fabric and culture of the company. Zappos has several competitive dimensions in which they compete with other online retailers in the market. The company has always maintained its sales growth rate on the long-term basis at a certain output level. Therefore, the competitive advantages of Zappos have always been sustainable. The corporate culture of the company is nurtured and developed by its management team.
1. Through extraordinary customer services, Whole Food Inc aims at nourishing and making the customer trips to their stores a delightful experience. The company serves its customers competently, efficiently and knowledgably. The customers are then satisfied and this will make the customers attract more customers into the business by advocating on the business.
iii.) With BurgerFuel franchise system they offer premium brand with a loyal following along with robust systems, procedures and training essentially everything employees need to mix in with a great attitude and outstanding work ethic for a successful venture. Like their customers, the people who work
Introduction Re-invention and targeted approach towards achieving competitive advantage were the key strategic actions taken to make Trader Joe’s (TJ) from a glorified regional convenience store to a nationwide specialty retailer, and that might just be the most important thing in the supermarket business. The footprint of this success lies in the efficient utilization of the company’s resources and their unique capacity to deploy its resource and capabilities(BB835). The result of such unique circumstances helped TJ to stay far ahead of its competitors in terms of customer satisfaction and brand loyalty. This TMA proposes that, through a company’s resources and capabilities TJ managed to imitate Key Success Factors (KSF) that created value,
Section 4 Findings and recommendations (a) Evaluate the effectiveness of the revenue cycle McDonald’s is apparently one of the biggest giants in the fast food industry, and this role simply proves that they did really well in their internal management. Therefore, we are going to evaluate the effectiveness of McDonald’s in term of revenue cycle. Initially, there is a lists of complaints available online about McDonald’s, as the accuracy of ordering process should be improve due to employees often process incorrect orders or even misplace the customer orders. However, in order to solve this serious issues, McDonald’s was able to adapt the Self-service Kiosk system. Self-service Kiosks is considered as one of the newest technology being used
• Help to deliver Premium services for the industry customers Service Having a training center for internal chefs to try out new innovations and explore food solutions using existing product portfolio. • Aid to provide Premium products and services • Promotes Continuous Innovation Support Activities Value generated Has UFS aligned the activities to strategy? If so how? Firm Infrastructure Unilever is a global company therefore they have a strong financial backup to focus on high quality food solutions with continuous value addition • Helps to invest in premium products and services • Enough funds for continuous innovation Human Resource management Retention of skilled employees through a total rewards system to retain the consistency of quality of products and services • To remain a consistent quality in premium products and service. Technology Using premium technology solution such as SAP ERP to track quality throughout the supply chain.