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Sisley Advertisements Analysis

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Sisley is a famous clothing brand worldwide and it is known for its high quality of fashion for both women and men, it is founded in Italy and it is part of ‘Benetton Group’ of company’s main business, along with ‘United Colors of Benetton’ ‘Undercolors of Benetton’ and ‘Playlife’. In today’s society nearly everyone including adults and teenagers are involved in keeping up with the latest fashion trends in fashion magazines, the Internet, or even looking at celebrity’s style or models. In addition, advertisements play a large role in businesses, as they promote the product it is trying to sell, and raises awareness of the product to the consumers. This particular Sisley advertisement has a negative impact not only on the audiences who keep …show more content…

The young women are emaciated and stick-thin because they are suffering from an eating disorder, and they associate themselves with recreational drugs, such as cocaine. They are trying to meet up to society’s stereotypical expectations of model-like and skinny body figures, leading these young women to be undernourished and unhealthy. These young women are the social group, which are addicted to fashion, while using the allusion to cocaine, suggesting that Sisley’s clothing line is as addictive as drugs. ‘Fashion Junkie’ by Sisley, illustrates two young women inhaling a white dress, signifying that it is their drug. This social group portrayed in the advertisement only worries about visual appearance and aesthetic, exemplifying that we live in an artificial fast pace world. Sisley’s print advertisement brings across and aims at raising awareness of the change in society, illustrating how young women are obsessed with their face past lifestyle, attire, and looks, to the extent where it is addiction and compulsion. This leads people to be judged by their material aspects and their physical appearance, not who they really are. Fashion is portrayed as a drug or tranquilizer to therefore make Sisley’s message straightforward to their intended …show more content…

This type of advertising is certainly effective for social groups of young wealthy women and adults. By conveying a clear message through the use of the advertisement, it targets social groups who are associated with similar addictions. In essence, this advertisement is conveying the idea of being addicted to fashion and more prominently Sisley’s fashion, as it is directed to a young women audience, who are more aware and interested in style. Therefore this social group is represented in this particular way to bring a clear and bold message across that fashion can be as addictive as

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