Tylenol Case Study Solution
Case Situation Tylenol Part of the Johnson & Johnson (J&J) family, Tylenol faced a crisis in the early 1980s and had to make some important decisions. The company of J&J was earning billions each year, owned almost 150 companies, and offered a much-needed alternative to aspirin with Tylenol’s acetaminophen (Moore, 2012). People often turned to Tylenol at the recommendation of their doctors which caused a significant rise in sales in the decade leading up to the crisis. During their profitable period, Tylenol faced news that shocked them and forced immediate action before too much damage was done to their credibility. Deaths were reported due to cyanide-laced Tylenol in the Chicago area (Moore, 2012; Trevino & Brown, 2004; Trevino, Hartman & Brown, 2000; Kay, 1997). From experience, those at Tylenol knew that the more open and honest they were with the press the better off they would be while they found out more details. Sunbeam …show more content…
d.). Its growth and success happened during the times of household’s enthusiasm for electrical appliances that provided convenience. This allowed the company to innovate and experience growth. Unfortunately, the 1980s was a difficult time for many organizations. There was high inflation, and interest rates increased along with firms trying to stay afloat and trying their hand at restructuring, merging, or acquisitions (Sunbeam, n. d.). The company then went through some movement and various changes over the years leading up to its eventual crisis. After Sunbeam’s earning continued to drop Al Dunlap was brought in as CEO and chairman of the board in 1996 (Sunbeam, n.d.). This was the beginning of the end because Dunlap had a reputation for being ruthless.
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