Skills-Based Leadership Theory

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“Leadership is the quality of behavior of individuals whereby they guide people or their activities in organising efforts” — Chester I. Barnard
Leadership may be defined as a position of power held by an individual in a group, which provides an opportunity to exercise interpersonal influence on the group members for mobilizing and directing their efforts towards certain goals. The leader is at the centre of group’s power structure, keeps the group together, infuses life into it, moves it towards its goals and maintains its momentum.
Leadership is regarded as an important function in any organisation which seeks to maximize efficiency and to achieve organizational goals. Leadership is important to initiating action within the organisation,
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Individuals need only work hard to develop the skills of a good leader to be effective. This is encouraging for people who are interested in excelling but do not have the traits or innate abilities proposed in other leadership theories. A skills-based leadership theory also makes it easy to select a leader by taking inventory of each potential leader's skills in the important areas.
The skills model has a fuzzy line with other leadership models, such as the trait model. The development of many of the skills is heavily influenced by personal traits. For example, social judgment and human skills are easier to develop for people who are naturally extroverted and have empathy. In addition, general knowledge and the ability to learn skills can have roots in biological traits. The skills model also does not offer many explanations for why and how these particular skills affect leadership. Instead, it focuses more on identifying the
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Amazon focused on being customer-centric by offering a wider selection of products and services at an affordable to their customers. Improved the customer experience is aimed at increasing the number customers and sellers that use of the company’s websites. The benefit of this growing number is then filtered back to innovative programs designed to improve customers experience. Bezos highlighted that the organization’s brand name was to increasingly serve customers by enhancing their experience. Amazon’s corporate logo had continually transformed over the past decade to complement its dynamic business offerings. This can be seen as an indication of internal expertise and strategic
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