Introduction Flip Factory Inc. (Flip Factory) is a fitness centre in Calgary specialising is several forms of non-competitive gymnastics. In addition to offering traditional gymnastics programs, Flip Factory also offers an array of non-traditional elements such as: circus acts, trampolining, performance gymnastics and parkour. Darlene Travis, the owner and CEO of Flip Factory, first conceived Flip Factory in order to respond to what she saw as a gap in the market. Since moving from its original location in a small inner city church to a larger venue in northeast Calgary, Flip Factory has experienced considerable growth and success. The key issue in this case in how Flip Factory can continue to successfully develop and expand. In order to address this issue, this report will provide analysis of Flip Factory Inc. (Flip Factory) and recommend a strategic plan for the future. First, I will analyze the macro-environment, industry and internal factors and then, evaluate alternatives to determine how Flip Factory can best capitalize its current success. External Analysis Macro-Environment Analysis The environmental forces affecting Flip …show more content…
There are 12 major gymnastics clubs in Calgary as well as several centres that offer non-traditional gymnastics programs. Firms competing in this industry compete in two tiers, competitive and recreational gymnastics clubs. The demand for recreational gymnastics is considered to be high in Calgary. There is also a growing niche demand for non-traditional gymnastics programs like those offered by Flip Factory. There is a large gap in the Western Canadian Market for firms that specialise in high level circus acts, as the National Circus School is based in Eastern Canada. This creates an opportunity for firms looking to differentiate themselves in the market. Buyers in this industry are not price sensitive, therefore firms in the industry must complete on
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In chapter 14 Eric and Walt make it to the York Factory so there journey is complete. The significance of the chapter is the pineapple they saved for the day they completed the trip. He says the pineapple might have been there lucky charm. Jock Thrid and Walt Gordon gave them a place to warm up and eat, which they are lucky for otherwise they were starting to become malnourished. Then Jock told them about the rapid ahead so they at least knew they were coming up, but it would have been nice to have the correct side to go on.
Traviss has built up the company through its dynamically changing programs and treating customer well. This idea of evolution in the program is the greatest strength for Flip Factory because as the clients master a skill the program changes to accommodate that and then challenges them to learn more every visit. In alignment with the growth and change that Flip Factory has it works to have transparency and openness so unlike many other classes were parents can’t see the results or what they are practicing until the “performance” day Flip Factory has a mezzanine with open space to view as well as coffee/drinks to promote mingling with the parents as they wait and
The present of Arizona Gymnastics has organization saga that only fits their needs for the gymnasts, but the coaches have tight communication that goes along with both the athletes and the roles that happens behind the sport itself. The gymnasts have a structure that is beneficial for their special needs to be the best as a team. Being responsible of not only being on time to go to practices and classes, but there are other areas such as volunteering for the community that they do that helps them get to know the community and for the community know the
picture: intro: I'm spilling the beans. Today you're going learn a bunch of dirty little secrets about the health and fitness industry that the top CEO's don't want you to know plus a bonus section about fitness trainers. Now most of the guys (and gals) who make multiple millions to billions of dollars in the health and fitness industry don't want you to know the things I'm going to be sharing today because it's shining a light on how they actually operate. Your ignorance is how they make their money.
Professional association https://www.nassm.com/ Sports management (“NASSM Home | North American Society for Sport Management,” n.d.) Purpose NASSM has an important purpose. According to the Purpose & History web page published on the nassm web site , “The purpose of the Society shall be to promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management. This statement of purpose means that the members of this Society are concerned about the theoretical and applied aspects of management theory and practice specifically related to sport, exercise, dance, and play as these enterprises are pursued by all sectors of the population (2017).”
These trends logic is that the company is increasingly focusing on those activities in the value chain where it has a distinct advantage, and everything else will be outsourced. This movement is a particular proof logistics
• High investments in supply chain management. Currently Flipkart has strong delivery network across 27 cities. • Consumer insights for better demand forecasting. Constantly soliciting suggestions on new products to the customers. • Easy and fast payment system - 24*7 operations.
Most people don’t realize how mental sports can be. Not only do athletics take strength and agility, but you must also be cunning and intelligent. I have done gymnastics my whole life and it is one of my biggest passions. People underestimate how difficult gymnastics is. Physical contact with your opponents might not be involved, but to me, gymnastics is mostly mental, and that is why it is so challenging.
Increase in competition Total orders can be divided into four types; while only 15% of ACC’s total production volume was custom orders, 1% was prototype orders and 10% were very low volume orders, the remaining share of the volume can be assumed as high volume / standard product. This will be the market segment that will be the hardest to compete with DJC’s low cost products. DJC followed price penetration strategy. This cost advantage could potentially take away a number of mass-market ACC customers who are not too keen on customization.
Valuable Rare Costly to imitate Exploited by organization Competitive implication Yes Yes Yes Yes Sustainable Competitive Advantage Value Chain- Primary Activities Support Activities Inbound Logistics: • Locally purchase raw materials in bulk (Low
Five Forces Analysis Threats of New Entrants - High The threat of new entrants for the bag industry is high since putting up a bag business is easy. There are a lot of different companies that are already in this kind of industry. There are international and local businesses that have successfully established their brands here in the Philippines. There is an increasing percentage of local brands here in the Philippines which indicates that the barriers to entry are low in the bag industry.
The adoption of new technologies and trends is being facilitated in the industry for the competition and the customer’s overall experience. Many suppliers that are having similar strategies face a strong competition. The barriers for exiting the markets are high. Products and services of are undifferentiated leading the customer to focus on the prices offered. Low market growth, so it can be increased only by taking another firm’s market share.