Use of IT in logistics field will enhance the business operation and make sure there is proper management and employee are satisfied with the current business operation. An employee of the organization plays a key role in efficient operation of the company. With the help of IT feedback can be taken from the customer and analysis of proper feedback helps for improving the customer service. Feedback from customers can be online survey, comments on various activities of the organization and can be taken through social media. This all activities can be done using information
The extent of data derived from social media site, nowadays, requires an efficient team media analytics expert. In fact, social media, today, is proving to the major source of big data for companies and this raised the importance of social media analysis even more. The use of social media marketing has the raised the conversion rates significantly. This means that a company’s the targeted group of consumers are turning into its permanent customers. All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors.
Retention efforts should be focused on high lifetime value customers. Its Identity and Access Management (IAM) solution, Propentus United Identity, must enhance the data security of its customers’ organizations by protecting and monitoring user access in the era of information technology. Its offerings may also add more values to the clients by cutting down the IT management costs, increasing compliance efficiency and enhancing employee productivi-ty. Furthermore, aftersales service plays a crucial role to guarantee that cus-tomers easily reach the key staffs when an issue occurs. In details, the com-pany can offer offsite support for those customers who are looking for instant support, cost-effective and fast turnaround
Leading brands have focused on building partnerships and alliances to reach each and every segment which has enabled these companies to offer more variety of products, better quality convenience and content. Alliances with leading portals search engines and websites helps in generating traffic and can provide brand a competitive edge over online customers because of its availability. 2.3.5 Importance of Online Brand Alliances Online brand alliances is relevant to the entrepreneurial firms who are unable to reach a wide variety of consumers and by utilizing this alliance they may overcome the problem of reaching economies and accessing markets. It helps the online retailing websites to get more popularity among B2B operating companies and helps in generating traffic through ppc (pay per click). While on the other hand it helps brick and mortar brands to reach the users worldwide and developing a two way relations with its customers.
These companies are those who want to spotlight their product or services on these Social Media sites and thus are willing to pay for it. For example, Colgate bought an advertisement to highlight their new product Colgate Plax in 2014. According to a study from Hubspot, 84% of markets found that the overall cost of marketing has decreased to the advent of Social Media. (Kusinitz, 2014) Effectively, by reducing cost, it is actually increasing profits. Collectively, Social Media sites do generate revenue for business be it for those buying advertisements or those selling.
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
Saha writes in her article “How Social Media Has Changed the Entertainment Experience”,“Enabled by the mobile viewing experience, the owners of content are today able to distribute their content in a way it will suit the expectations of the audience” (socialnomics.net). Social media helps companies predict what people what to see next therefore, increasing ratings for their next film. It also makes entertainment shows and awards interactive something that couldn't have been done before. This enables fans to ask questions and talk to their favorite celebrities and talk show hosts. Social media is used to write reviews and critiques on movies and share their views on shows.
5 Reasons Influencers Can Boost Your Digital Marketing Strategy Social media and the internet play a huge role today in business marketing. It is no wonder then that companies and entrepreneurs are focusing more resources into digital marketing. And with so much invested in online campaigns, you want to make sure you are getting a healthy ROI from your efforts. One of the most effective methods used in digital marketing today is influencer marketing. It is the latest buzz-word in the marketing sphere, but it is actually a strategy that has been used for a long time.
The plan intends to help the company introduce their brands to the people that it is not only a brand which aims profit but also a brand that seeks to help. Somehow application of plan also involves changing the face of the product and making it more marketable within the market where it operates. Another vital reason why a company is more enthusiastic to adopt a plan it can that it can improve its financial performance and may create a profitable outcome from this venture. However, the marketing plan can also be because of applying a new technology that would make the operations of the business more effective and efficient. The said plan includes the following
Social Media is a main news stage and overall gathering that curates and offers the best thoughts and bits of knowledge into social media and technologies innovation's effect on business, society, and culture. Although it began as a platform for people to share images to their loved ones, social media has developed to wind up plainly considerably to have a full impact, particularly for organizations. Social media is presently a key part of associations' promoting marketing strategies and considering current circumstances. According to the study of Barker (2017), The term “social influencers” has been coined to represent individuals who have a significant following on social media. With a large audience seeing these influencers’