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How Does Operating System Affect Consumer Behavior

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Purchasing of smartphone has been increasing among the consumers in the recent time. There has been rapid growth and competition among the mobile handset manufacturing companies due to decreased rates for mobile handsets. Nowadays; It has been found that a mobile phone with almost every person. Thus it is of significant interest to assess the consumer’s view on purchasing (what the consumers want, what they are buying and why), necessity and spending money on mobile phones. However this report does focus on consumer behavior towards smatphones but also reveals the importance of Operating System in consumer decision making process.
The study strives to evaluate a snapshot of the differences and similarities among the smartphone consumers in …show more content…

Consumer wants buying to become a happy affair. They would like to see, touch and feel the commodities that they buy. Understanding this psychology for the consumer many organizations have come to make purchase of happy affair. The study takes into account the relevance of Operating System in consumer wants and satisfaction. The present study is conducted in India and it is decided to consider different smartphones’ like Apple, Blackberry, Google Nexus, LG, Karbonn, Motorola, Huwaei, Lenovo, Sony, Gionee, Panasonic Nokia, Sony Ericsson, Samsung, HTC, Micromax etc. This study helps to know the factors which influence the consumer to purchase smartphones. This study helps to know the buying behavior of the consumer while choosing smartphones. This study also helps to know the loyalty or popularity of different branded smart phones among consumers. This research study also helps to know the reasons for consumers to buy a smartphone. The consumer buying a variety of mobile phones which satisfy his wants and they are always influenced by his purchasing activities by some considerations which lead him to select a particular brand or a particular store in preferred to …show more content…

The study investigates general opinion from the respondents about the awareness of purchasing digital technology feature of smartphone handsets. The youth market today is extremely technology savvy: a segment of society that has been active in transforming the application and use of digital technology in unprecedented ways. The market segment defined here comprises of youth adults between the ages 20 to 30, who are more comfortable with purchasing the smartphones than previous generation.
The smartphone purchase is arguably related to their need to assert their individuality. Parents today, in response to give freedom for purchase mobile handset young boys, girls and women with digital communication technology. Consumer is more aware to purchasing in various features in mobile handset and mobile phones are being increasingly seen as an essential communication gear among the youth world.
The mobile handsets as a fashion accessory is well developed in this market segment perhaps in part because young people tend to be early adopters. Young people prefer smartphones and stay more in touch with friends and family more after getting a smartphone ; these consumers are also more likely to use various features of mobile phones and customize them to suit their

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