As the example of Apple shows, the effectiveness of e-marketing techniques improves business entities’ performance since they create new revolutionary platforms for such firms to interact with their customers. Apple Inc. is one of the leading manufacturers of electronics in the world. The firm engages in a wide variety of products, such as iPhones, watches, TV sets, iPads, and music players. Due to the different commodities that the company deals in, an effective marketing strategy should be implemented. Moreover,
From the finding we can certainly see that there are several benefits that influence cellphones evolution. It can be seen from previous literature, where all researches identified that smartphones does occupy and dominate the users time. Of which, one of the factors that help achieve indirect influence is public awareness. Brand marketing is a useful tool in creating awareness and it also creates a higher level of awareness as well as results in associations of more extensive
While being more informed, employees can create a good public relations through the work they are doing. By knowing the current events they can start to better incorporate it in their daily work, providing people with sense they are buying a business with good workers and long staying power. Social media is a great marketing tool and when it is used properly, can increase a company’s image and popularity. There are more than 140 million users of Twitter and more than a 1 billion users of Facebook (600 million of whom can access it through smart phone) . People are more likely to buy when they have received customer reviews and/or recommendations from friends/family; having social media can help companies to take advantage of this phenomenon .
Social media along with mobile devices go hand-in-hand together. Smart hotel industry executives need to focus more on the emerging social media trend to drive traffic and unique visitors into their hotel site, thus would bring in more business for the company as a whole. Experts recommend that hotel managers should start to strengthen their professional relationship with their customers through a series of social networks. The world of technology as we know it is constantly increasing at a faster pace every day. This is resulting in new and improved innovative technology for increased
The exposure of smartphones predominates the reasons for the incredible development speed of Instagram. Mobile devices should and must be the main stream for the future direction of social network. With the challenge of the fact that Instagram active users are dramatically increased, Kevin Systrom should improve the usability of his application and give customers better user experience because it is not only a photo manipulation tool, but also a mobile social communication media. For example, sometimes it took a few seconds to change a filter, learning how to reduce the transition period of filters may be an element that Systrom can take into
But still there are some other important reasons why you should switch to responsive design for your website. Major Benefits of Responsive Web Design Mobile Internet Usage Is Increasing In 2015 mobile internet usage have completely took over desktop usage so it’s quite obvious that any business who generates potential leads & sales from their website, needs to optimized their websites for mobile users. SEO Optimized Managing Search Engine Optimization for separate desktop and mobile website is hard and doesn’t produce great results. Wouldn't it just be easier to manage only one SEO campaign & one website? More importantly responsive design is more cost effective as well.
Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding.
We need to be careful when we are buying things online, make sure that the websites are authentic. This season is not just about getting offers from the big enterprises and shopping malls. It is the right time for the felonious people to fetch the confidential details of the customers who do online shopping. There are millions of mobile applications available for the E commerce websites. People have started to shop online with the help of these mobile apps.
The first step is understanding the marketplace and the customer needs. We discuss about what’s customer needs, want, and demands in this process. From the angle of battery life, the customer wanted to improve the battery life, so that the phone battery’s ability can go more than a day without having to charge or recharge their device. The customer also hopes that the combination of the various radios inside this smartphone such as GPS, WIFI, Bluetooth and hotspot can reduce the battery life of the smartphones. Besides, the larger form factor that has a rich colour display on the screen also will lead to consumption of battery life.
1.1 Research Background As the mobile phones continue to take over even more central role in our lives, it is rapidly and gradually replacing old activities and practices. As it has become more affordable, the number of smartphone users has increased dramatically. Smartphones are not only being used as communication devices, but also as socialized tool, internet access tool, and now even a payment tool. Thanks to technology, mobile users are using their smartphones to make money transaction or payment by using applications installed in the phone. Besides payment, people can also store receipts, coupons, business cards, bill in their smartphones and when smartphones can function as leather wallets, it is called “Digital Wallet” or as “Mobile