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Customer Attitude Towards Smartphones

2746 Words11 Pages

EXECUTIVE SUMMARY

This project is on, Factors influencing the customer decision while purchasing smartphones in BALLARI town, chosen topic is to understand the customer attitude towards smartphone. By this we can study how the customers react towards the smartphone. As there are many smartphones in the market and how customer is influenced towards a particular smartphone/brand and its convenience to them or not. I had made certain objectives and sub-objectives and with that, I had framed a certain questionnaire and around 260 smartphone users in Ballari conducted a survey via online and manual. and after that made a data feeding of all the questionnaires by using SPSS software and then made a data analysis with it and, concerning with that …show more content…

The converging of hand phone and internet (Baily et al, 2001) had given birth to smartphone. It has been just few years, and exactly from the introduction of the first iPhone (2007), since the smartphone became a mass consumption product, though smartphones have been around for many years. The first device able to combine voice, data and PIM applications was an IBM product known under the name of “IBM Simon”. The IBM Simon was first presented in 1992 at the CONDEX, the computer industry trade show that takes place in Las Vegas, and was launched into the market the following year by a company called BellSouth (Schneidawind, …show more content…

How does social concept and lifestyle affect the consumer decision making process in Indian market?

5. Does the consumer if affected by cost and features of smartphone while purchasing? Does it affected by consumer social status?

6. Does the consumer if affected by brand of smartphone? Does it benefit the consumer to make decision and selecting alternatives?

1.6 Research Objective

The research objectives for this study are as follows:

1. To identify to what extent evaluation of outcomes and beliefs affect consumers attitudes and intention to purchase in the smartphone market in India.

2. To develop a framework on the effects of external influence and internal influence which affect self-concept and life style of the consumer which result in purchasing decision making process.

3. To analyse what are the factors which influence and eventually motivate the customer to buy smartphone in Indian market.

4. To analyse the theoretical implication of brand of smartphone in Indian market and what are the effect on purchase decision making process.

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