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Smarttag Case Study: Touch And Go Sdn Bhd

4097 Words17 Pages

a) Introduction Touch 'n Go Sdn Bhd was founded in year 1996. It is a private limited company which the shareholders are CIMB Group Holding Berhad, MTD Capital Berhad and PLUS Expressways Berhad. Touch 'n Go Sdn Bhd launched their services in year 1997 and applied it at the Metramac Highway and PLUS Expressways. In addition, this company also known as Rangkaian Segar Sdn Bhd which is based in Kuala Lumpur, Malaysia. At year 2010, Touch 'n Go Sdn Bhd has become one of the subsidiaries of CIMB SI 1 Sdn Bhd. Touch 'n Go Sdn Bhd come up with an electronic payment system which is known as micro payments for individuals and businesses. It is a mode of payment via prepaid e-payment system card that called Touch 'n Go card. This …show more content…

Transaction processing in SmartTAG deals with maintaining customer accounts, posting toll transactions and customer payments to customer’s account, and handling customer inquiries. Customer service department can be easily manage the customer account and solve customer’s problem faster. The system of SmartTAG also allow management to access and confirm historical usage data at anytime. Top management may acquire the information for decision making, middle management for enhancement or improvement and operational management for operational purposes. The operational employees need to secure the toll barrier regularly so that the managers can make sound decision. System communication allows the system to transmit data at high-speed in a solid and robust manner. It can transfer the data or information to the Sales Department to determine sales and also can transfer to the Account Department to record the revenue. It is also can assist Finance Department to evaluate the sales turnover. d) Explanation on how the use of such IT/IS application able to change/ manage the organization decision making and business …show more content…

Could you imagine that there is no SmartTag technology on today’s highway? By using the traditional method which is Touch 'n Go cards payment, traffic jam is said to be occurred heavily during the holidays. Traffic jam causes drivers to get frustrated easily, especially to those long journey drivers. These drivers might choose to use other alternative ways to reach their destination instead of using the heavily traffic jam highways. Moreover, there are some families may choose to spend their holidays at home watching drama or download movie online, instead of travelling on the heavy traffic jam at highway. If there is no implementation of SmartTag, Touch ‘n Go Sdn Bhd might lose abundant customers. In fact, the implementation of SmartTAG technology enhances the company revenue every

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