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Snapchat Research Paper

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Snapchat was started as one of a class project of Evan Spiegel, one of the founders of snapchat, at Stanford University, and it was initially named “Picaboo”. Spiegel described the mission of snapchat as “communicating with the full range of human emotion---not just what appears to be pretty or perfect.” (Spiegel) Snapchat was first launched in apple store in September 2011. This video chatting app that soon became popular among young people in the world due to its unique feature of a photo/video message can only be viewed in a limit time. The ritual of checking snapchat during the day has been around since then. By November 2012, there are 20 million photos being shared per day on snapchat. One year later, the number increased to 400 million

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