Soap Industry Case Study

MILE STONES OF THE COMPANY:

 1916- Mysore sandal wood oil factory commenced at Mysore

 1918- Government soap factory established by Maharaja of Mysore with the capacity of 112MTs/Annum near Cubbon Park, Bangalore and the Mysore Sandal Soap was introduced into market for the first time

 1932- Toilet soap output capacity was improved to 750MTs/Annum

 1944- The second Sandalwood Oil extraction plant was taken place in Shimogga

 1954- Foundation stone was set by Sri. M.Vishweswaraya for establishment of new producing facilities at Rajajinagar, Industrial Area, Bangalore

 1957- Factory was moved to new premises at Rajajinagar from Cubbon Park

 1965- New revolution time for government soap factory occurred because it started to export its

 1981- Fatty unit was set to utilize available seed oils as the raw material for soap manufacturing and to produce Glycerin and Stearic acid.

 1984- Improved the manufacturing capacity with new manufacturing facilities, which was available at that time to manufacture 26000MT/Annum of Toilet Soaps with different variants

 1987- Some marketing activities are taken over from M/s and commenced its own marketing networks by opening 6 branches across India

 1992- Various multinational corporations had been in Indian market as a result of liberalization so that the company faced hard competition and financial problems since the sales rate decreased. So KS&DL was registered with Board for Industries and Financial Reconstruction (BIFR), New Delhi.

 1996- The company stood up again as its profit increased through cut of cost and productivity.

 1999- The company was certified with ISO 9001:2000 by BSI for its Quality Management System. And it came up with the new products Mysore Sandal Gold Soap and Mysore Sandal Baby

 2010- the company upgraded its ISO certificate to 9001:2008 and received Chief Minister’s Ratna Award

 2011- On the occasion of 150th Birth Anniversary of Sir M. Vishverwaraya, KS&DL introduced Mysore Sandal Dhoop

 2012- KS&DL introduced Mysore Sandal Millennium, India’s First premium soap. It is priced at Rs.720 per piece of 150 gm. “Mysore Sandal Millennium” is the first most expensive soap was manufactured and sold in India as its quality and ingredients are supreme.

 2013- The company got its highest sales turnover and profit (322 crore in FY2013) on 22nd of Aug “National Award for Excellence Cost Manufacturing” Karnataka Soap and Detergents Ltd was placed as a winner in the public manufacturing (Medium Organization) category.

 2014- In spite of stiff competition in the international market for Toilet Soaps, Talc & Incense Sticks, KSDL Export Sales got two major pride & prestige Best Export Performance Awards from CHEMEXCIL, Govt. of India, New Delhi during 2006-07 and 2012-13. And also one more Award for the year 2014-15 for its ever best Export