James Cook University Singapore (JCUS)
BX2184: Sustainable Marketing Management
“Soccket - The Alternative Energy Ball”
Lecturer: Ms Pauline Ong
Tutorial B
Date of Submission: 30th April 2015
Table of Contents
1. Introduction
2. Objective
3. Situational Analysis - PESTLE
4. Situational Analysis - SWOT
5. Target Market (Persona)
6. Conclusion
7. Recommendation
8. References
9. Appendixes
Introduction “Soccket” is a football born out of the creation of Uncharted Play Inc, situated in New York City, USA. It aims to change lives by creating light through play. The social enterprise uses a differentiated strategy to conceptualize a ball which contains a kinetic mechanism that charges the battery in the ball as it is
…show more content…
With green energy technology, Soccket intends to eliminate or minimize gasoline consumption in generators and kerosene lamps which deteriorate families’ health. Moreover, the light produced from the ball helps children in these communities to pursue education. Uncharted Play Inc (2015), believes that “doing good doesn’t need to be boring” which resonates in their product promoting community development and possibly prevent childhood delinquencies. The Soccket concept can be integrated into make different products that have a circular or motion-inducing form. Therefore, the opportunities of this concept is endless and can be implemented into the everyday items used in many families’ …show more content…
Upon further research and development on Soccket, Soccket II has been introduced to the market.
2) Customer Acquisition – According to Kickstarter Inc (2014) 1,094 backers have supported the Soccket deserving cause thus contributing to $92,296 in development funds.
3) Customer Retention – With the global reach of Soccket, customer satisfaction has played an integral part for Uncharted Play. In order to stay connected with its customers, constant customer feedback has enabled it to enhance its product and service delivery. Up to date information on its product are available on its website in the form of video and prototypes. In the long run it will increase customer satisfaction and retain customers.
4) Increase in Sales Volume- With the recognition of the benefits of Soccket, Uncharted Play’s true innovation purpose has been identified. Thereby with enhanced marketing strategies, it aims to accomplish gradual increase in its sales volume over the years. Uncharted Play has partnered with corporate sponsors to foster corporate social responsibility
Soccer is a beautiful game in which cultures unite to play and set aside differences. The field is a contact zone, which is a "social spaces where disparate cultures meet, clash, and grapple with each other" (Pratt). The dominant and subdominant cultures of the team clash to see what kind of strategy will work to win the match. A form of transculturation occurred in the process. The phenomenon of merging and converging cultures.
“Ham on Rye” by Charles Bukowski depicts a lifetime of Henry Chinaski’s life that starts from childhood to early maturity. From the start, Henry had big ambitions and his actions reflected positive mindset but later he rejects and detests his surroundings and the hardships he experienced. However, in his attempts at escaping tragic obstacles burdened by acne, anxiety, ostracisation and paternal abuse, he turns to alcohol and solitude for peace of mind. As an adult, he is bitter, narcissistic and unable to realise his ambitions. Though he truly desired and strived for a more pleasant life, the tools available to him growing up are exactly what caused his troubles.
The company’s choices for products, promotion, price, and place all reflect its mission statement as well as its aims, target audience, and objectives. Their strategy and ways for expanding intellectual property in different sectors are ethical and seem effective, due to increasing in recognition of Ubisoft as game company that entertains and enriches the life of its gamers. This success should assist the company within the game development, cinema and television market and ensure that the business mix is sustainable in the future and will provide educational
Alternatives and Evaluation ________________________________________ A. Selection criteria The triple bottom lines may serve as the foundation for green business, allowing firms like Patagonia to evaluate its business strategies in a more comprehensive manner, to take more stakeholders into account and can potentially contribute its sustainability. It also align with Patagonia’s business objectives including the followings: TBL Objectives of Patagonia Planet Reduce environmental harm Profits Achieve 10% sales growth People Educate the public B. Alternatives 1. Product Recycle Initiative with refined scope
A SWOT analysis is a tool used by organisations to identify its internal strengths and weaknesses, but also the external opportunities and threats. Therefore, this allows the organisation to assess what can be used to aid in achieving their objectives, i.e., strengths and opportunities, as well as aspects that can be improved on or potential problems that can be faced, i.e., weaknesses and threats, as they pursue on achieving business objectives and/or decision making. Explained S.W.O.T. Analysis: a) Strengths Caterpillar Inc. holds a very strong brand image worldwide that directly associates it with high quality products that they provide. In 2014, Caterpillar ranked as the number one brand in heavy equipment followed by a strong competitor,
Company’s creative team can start producing some unique products and make use of new marketing strategies to sell their products world wide. 2. It can increase the use raw materials that are made from eco-friendly and environment sustainable products as part of their corporate social responsibility. The company can collaborate with world’s largest toy markets like Japan and expand their market share and sales.
In the organisation, the communication, information and knowledge are very important. The whole work gets done in the organisation be these things. So a manager has to manage these in an effective manner so that they can get the effective results. Every organisation have to get successes in the market.
Strategic Tools SWOT analysis SWOT analysis is an evaluation of the Strengths and Weaknesses and Opportunities and Threat of the business in connection to the internal and environmental elements influencing an element so as to build up its condition prior to the preparation of a long term plan (Tim Berry, n.d.). It is an effective way to recognizing the strengths and weaknesses of the company and analyzing the opportunities that available for the company and the threats that the company confront. Existing organization can know what they need to change and respond through using SWOT analysis and new organization could use SWOT analysis to investigate the existing business world and think what the new organization could do to compete with the
SWOT Analysis Before we implemented our opioid addiction and rehabilitation service, it was important for us to examine what obstacles we might face and need to overcome as well as what we might be able use in our favor to help with our service. We performed a SWOT analysis to help identify the external opportunities and threats that were present as well as our internal strengths and weaknesses so that we might more efficiently jumpstart our service. External SWOT Analysis
Dr. J.R. Bester founder of Science Applications International Corporation (SAIC) is headquartered in McLean, Virginia and employ 40,000 people in 2013. This Aerospace and Defense industry offer products and services in the system integration, technical services and solution and scientific engineering. SAIC strengths are their loyalty they have from their clients by proving their customers with innovative merchandise that put the company ahead of others in their industry, with management marketing teams improving services through services and merchandises increasing company growth. The distributors that the support the company provides the company supplies are better than their competition (A, 2012).
PESTEL analysis is a tool that is used to analyse an organisation’s macro-environment. Political Environment The incident of 9/11 has affected the airline industry adversely. The number of tourists to different countries has immensely decreased due to the fear of safety and security issues. On the other hand countries have put measures in place such as strict visa policies and border controls in an effort to combat terrorism attacks.
Furthermore, it is noted that customers, particularly from developed nations like UK, France and Italy are more and more concerned about their health and the report on individual health expenditure over the last decade by OECD (2011) has confirmed that. The report shows that customers are becoming more inquisitive in the type, nature, origin and the processing method of materials in which, apparel and clothing firms uses in producing their product. Thus, demanding for transparency and accountability. Consequently, many customers have gone green and they are persistently advocating for sustainable and ethical activities of firms (Johansson, 2010; Pookulangara
Appendix D – Script [Opening ID] What 's up guys, Calvin’s here. Welcome to “The Court”. Today I 'm going to show you guys a social and ethical review of First Person Shooters and Action-Adventure game. However I 'll be going into that later on.
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
Strengths: As a student one of my strengths is organization. I can say I can keep my school materials and notebooks organized in a way that I and others can comprehend. The reason I can say I am organized is because, I have hardly ever had in the past or present any issues with trying to find homework or assignments because I always kept my materials for each class organized and in a place I could easily find. Another strength I have is social skills. I can believe that I communicate with others well in a group.