Social Activism In George Gladwell's Small Change

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Gladwell in his piece Small Change: Why the Revolution Will Not Be Tweeted actively rebuttals the argument that social media can be a tool used for social activism. Gladwell undermines the authority many people believe social media to hold by pointing out the formula for social media is a large range of networking; not hierarchy which creates roles, jobs, and leaders (410, Gladwell). Gladwell continues to assert that this networking is held together by weak ties of fake friends, whereas he supports face to face interaction that sparks true connection and change (406). He further utilizes the example of the lost phone and bone marrow transplant to highlight his view that social change does not come from participation which “go fund me” and
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