Social And Intercultural Communication

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The intercultural communication is a type of communication that aims to ex-change various information between different cultures and social groups. Usu-ally this term is used synonymously with the term cross-cultural communica-tion, however, both are considered to be almost the same field of study that explores how people with different cultural backgrounds interact . Various forms of intercultural communication have been known for hundreds of years, but today, in 21st century cross-cultural communication experiences dramativ changes. To talk more specifically, significant technological shifts altered the way people communicate with each other and gave a great push for redevel-opment of participatory culture. Participatory culture is an opposite…show more content…
Usually, individuals use the English language as the main way of communication in the Internet (almost 26,3% of all users speak English in the global web). The other aspect of participatory culture is relative freedom of content sharing: users encourage to repost, reblog, retweet images, videos and posts. Also, in 2001 American non-commercial organization “Creative Commons” came up with the range of several copyright-licenses known as Creative Commons li-censes free of charge to the public, so people around the world can communi-cate which rights they reserve, and which rights they waive for the benefit of recipients or other creators . Participatory culture is divided into some segments such as: 1. affiliations which include memberships, formal and informal, in online communities centred around various forms of media, such as Facebook, MySpace, message boards, metagaming, or game clans; 2. expressions which means producing new creative forms, such as digital sampling, arts, fan videos, fan fiction, zines; 3. collaborative problem-solving – formal and informal completing tasks and develop new knowledge, for example through Wikipedia, alternative reality…show more content…
On the one hand, it is obvious that participatory culture improves cross-cultural communication as the users can freely and openly share content and ideas, even though they live in different parts of the world. It also allows users to practise their language skills, get to know different cultures from all over the world without leaving their own country. On the other hand, one-sided focus on western culture and entertaining content can harm whole cultures and change the way the adolescence see their own countries (as the participatory culture is the phenomenon that significantly af-fects the youth). Also, some sensitive young people sometimes “get lost” in these communities, which lead to the sharp increase of individualism and the decline of face-to-face
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