Social Class: Market Myth And Unattainability

441 Words2 Pages

Angela Duarte ferreira
Seminar group 5
11.02.2015

Social class, marketplace mythology and sustainability are things that also affect the way we consumers consume and the way that marketers target us in the marketplace. Never had I even thought that it was so many things behind the way we consume and that we are targeted by the marketers. Social class, what does this have to do with consumption? Well, we as consumers and of course people are in some ways, even if the most of us argue that we are not a part of a specific social class, we are in fact a part of a social class. Depending on the lifestyle you grow up in, the job you have you are in fact a part of either, working class, middle class or upper class. The different consumption patterns

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