Social Cultural Analysis

Part B
a) Social cultural interactions between visitors and hosts

“Wood (1997: 58) believes that place making “involves a continual process of shaping identity and expressing social relationships. He argued that the sense of belonging to a place does not solely arise from feelings towards places, but also from feelings towards the people within these places.( Wong Yi Fong,2012,p1)
Thus, for Georgetown and Chinatown, if these destinations intend to create a better experience, restrain their visitors as long as possible as well as maintaining the sustainable tourism development, they should create better interactions between visitors and hosts. The acceptance and tolerance of tourists by residents has been acknowledged as being vital for a successful

As a result, they may have various social cultural interactions between themselves which are the hosts and the tourists from different countries.
Firstly, there has a huge difference between the score on power distance. It shows that Malaysia is a country that people would completely obey to the ones that are in higher hierarchy without arguing. While, although Singapore has lower score, it still score quite high. Thus, for instance, when tourists from unites states visit Chinatown or Georgetown, they may do not understand the obedience of locals. They may even not obey the rules and regulation of the destination and it may easily lead to the conflicts between these two parties.

For the uncertainty avoidance, the score of Malaysia is higher than Singapore which showcases that Singaporean feel more comfortable with uncertainty and they would dare to approach different people from different race and country. It would lead to a better interaction between the hosts and visitors than Malaysia as they would have communication between

“Chinatown was generally well received by tourists, who gave good satisfaction ratings for overall cultural and F&B experiences.”(Chinatown business Association, 2007).For example, Chinatown improved their amenities and service by having free Wifi access inside the prescient from March 28, 2014 and it would be appealing to the visitors today as nowadays visitors are more technological savvy and they would like to share their photos on the social media timely on the Instagram, Facebook, and twitter. Based on the statement from the Singapore Tourism Board, “Having easy access to online travel sources via the free Wi-Fi network will enable visitors to discover hidden gems and deepen their understanding of Chinatown and its colourful heritage.”(STB, 2014). Furthermore,” STB collaborated closely with the Chinatown Business Association to co-create he Chinatown Visitor Centre, which provides visitor to Chinatown with a comprehensive overview of the precinct and its