Social Differences Between Social Media And E-Commerce

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Since its emergence in the last decade, social media has rapidly moved from a purely socializing tool to a key professional application (Cummings et al., 2009). Social media and social networks use in commerce has become ubiquitous and are changing the way we communicate, market, sell, and trade (Boyd and Ellison, 2007). The popularity of social networking sites (SNSs) and the emergence of Web 2.0 technologies have brought new developments to e-commerce, which enable individuals to join and interact with their peers on online communities via social platforms (Liang & Turban, 2011). The social connections and interactions of individuals on the Internet, especially in SNSs, have developed e-commerce to social commerce (Zeng et al., 2009). Social…show more content…
Firstly, social commerce mainly focuses on social activities such as sharing, networking and collaborating, while e-commerce, on the other hand, focuses on providing advanced search or product recommendations to maximize shopping efficiency (Huang & Benyoucef, 2013). Secondly, social commerce allows real-time interaction so that customers can use the content generated by other customers, not just information from the companies. This way increases customer control and reduces the distance between customers and companies (Constantinides & Fountain, 2008). However, with e-commerce websites, customers have little or no control over the websites. The companies who own the websites control the messages and information exchanges (Huang & Benyoucef, 2013). Finally, regarding system interaction, social commerce offers a more social, interactive, and collaborative online experience, whereas e-commerce provides merely one-way browsing; that is, information from customers is rarely sent back to businesses, which can be later used to support customers' problem solving and decision making (Huang et al., 2012). Most importantly, social media actually enhance the networked value creation by customers because the collective outcomes produced from online customers are usually better (Kaplan & Haenlein, 2010). Social media and social commerce demand new issues and the development of new theories may be one of the most challenging areas of information systems (IS) in the coming decade (Liang & Turban, 2011). In this special issue, we focus on examining the impact of social media and social commerce research from a multi-disciplinary

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