Social Entrepreneurship By Marcel Kwedi Analysis
Introduction:
Social Entrepreneurship is defined by Marcel N. Kwedi, the author of the book, with the new view of General Theory of Social Entrepreneurship. This theory states that social entrepreneurship is any business activity that uses strategies that are innovative and sustainable to construct and come up with new products which can fill up the unsatisfied needs of the society most especially the masses. But in the book in clearly states that Social Entrepreneurship is not about charity. It focuses on making the society a just one. It firmly confirms that a Social Enterprise can maximize profits at the same time maximizing the betterment of the society.
The book consists of 10 chapters which are essential in starting a social enterprise. These are Microeconomics, Marketing, Operations Management, Accounting, Financial Accounting, Management Accounting, Innovation, Product Development and lastly Testing. Every chapter tackles and defines the importance of each topic. It explains how these topics can be use in starting a social enterprise and proves to every reader that Social Entrepreneurship is really the secret in starting a business that anyone can say is worth living for.
Synopsis and Critique:
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