Social Entrepreneurship Thesis

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A Book Report of
Social Entrepreneurship: The Secret to Starting a Business Worth Living For
By: Marcel N. Kwedi (First Edition)
Introduction:
Social Entrepreneurship: The Secret to Starting a Business Worth Living for is made by Marcel N. Kwedi. Marcel is the current founder and president of the WOHAOO Initiative project. This Project of him is a platform to get funding for the Social Enterprises who need it around the World. He defined Social Entrepreneurship with the new view of General Theory of Social Entrepreneurship. This theory states that social entrepreneurship is any business activity that uses strategies that are innovative and sustainable to construct and come up with new products which can fill up the unsatisfied needs of the …show more content…

Every chapter tackles and defines the importance of each topic. It explains how these topics can be use in starting a social enterprise and proves to every reader that Social Entrepreneurship is really the secret in starting a business that anyone can say is worth living for.
Synopsis and Critique:
Chapter one is the Microeconomics part, which is define as the study of the preferences of people in their daily lives whether being a buyer or seller in a market or industry. It is focus on the decision-making and what factors affect the decisions of the market, industries and companies. And according to Marcel, utility is the main factor that affects their choice. The masses are attracted by products which increase their pleasure and alleviate their pain which means if the product is a great use for them in their daily lives. This proves that utility is a good evaluation factor for a Social Enterprise to be effective and efficient. This chapter also tackles the demand of needs and want of the people. The wants of the people today may become the needs of …show more content…

A business operation is the process of transforming raw materials into an output which have greater value than the raw inputs used. The chapter tackles the four key components of a business operation which are the raw materials, the transformation, the output materials and the added value. This chapter focuses on the processes of the operation of a company. These processes must be productive and can meet the set deadlines so that the promises made to customers will be fulfilled. A graphical representation of the activities and process of the company is useful to see the gaps that must be fix to have smooth operations that would deliver satisfaction to the customer. Operations Management also tackles about the inventory management where the inventory planning occurs. No inventory means there will be no products to be given to the customer. So it is needed to plan it out by determining the quantity to order and the time to order it. This is where the term of Economic Order Quantity is brought up in this chapter. This determines the economical quantity of inventory and economical time when to order the inventory. Marcel said that the Operation is the department which fulfills the promises of the Marketing Department. I agree with this statement because the step by step process of transforming inputs to outputs happens in here. Without a smooth managing operation, the social enterprise will not able to

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