Social Factors Affecting Apple

With the proceeding with development of innovation, it 's not amazing how patterns are always showing signs of change too. A major number of organizations attempt to make new patterns or keep up and ride with the present ones as they make new tech new companies that will snare general society and keep them needing for additional.

Modern Americans are still motivated to spend on various products, whether they are useful and necessary or not, as the result of powerful mass advertising campaigns, widely broadcast through many forms of media. Children and young adults are usually the main targets for such campaigns. It is estimated that the average American child watches between 25,000 to 40,000 television commercials per year so advertising undeniably has a great power over the young minds, who in turn would influence their parents and guardians (Shah, 2010). More than 30 billion dollars are spent by families every year as the result of this strategy, which is progressively adapted by many companies (Shah, 2010). Additionally, thanks to these advertisements, people pay more attention to keeping up with the current trend, with what is considered the most up to date rather than the overall necessity of the product. This behavior is evident in Apple's iPhone sale numbers throughout the years. According to the company, the recently introduced iPhone 6 model has sold for over 10 million units in only three days after the launch. The fact that such a large amount of people feel the need to purchase the new model, which came out only 2 years after the previous model with not many drastic changes really shows how mass consumerism has been deeply rooted in many Americans' consciousness. Many

Genesis 1:3 from the Bible quotes ‘let there be light”, symbolizing the beginning of life. When Steve Jobs said, “let there be an iPhone”, it was the beginning of a whole new world. It turned the phone industry to another level and he took the world a step further into the future. Before the launch, people were using Blackberry; a phone with a 2-inch screen and a non-touch screen keyboard. When the iPhone was revealed to the public, people were awed by the features as it was “never before seen”. This intensified the competition as companies needed to come out with better futuristic features. The competition in technological innovation has made various impacts as the world is always advancing by introducing new features to make life easier.

It is amazing to see how rapid the technology is growing. The further it goes, the smaller its products are. It starts from big appliances to small chips; from macro to micro to nano. As everybody can see, nowadays technology controls the world. Nothing can function without the presence of technology. It seems like it becomes part of people’s everyday routine. Now, the world comes to a point where technology takes control of everything. The scientists invented the chip called RFID, which stands form Radio Frequency Identification. This chip can be implanted to the human body for several uses such as ID, bank account, passkey, patient medical records, etc. It basically stores information of the person. When it comes to the Bible, does that have to do with the mark of the beast? It is a difficult and

Human civilization evolved over a period of time. People’s life, behaviour and adoption have been changed from gathering and hunting to urbanization stage. In the beginning, people were depending on gathering and hunting then they reached the stage of cultivation of crops and this way agriculture began. At that time people did agriculture from bare hands, later on, plough developed. At that time, agriculture production is low because of lack of agricultural knowledge and technological inputs were also low which bind the whole family to work in agriculture fields. After 1750s industrial revolution began and it led to advances in agricultural technology that greatly increased food production, which allow other people to pursue other work. At that time horsepower came into use and machinery like steam engine used in the agricultural process. Tractors were used for ploughing. In 1701 Jethro Tull’s used drill ways of sowing seed in rows, in the place of broadcasting. The industrial revolution changed the whole pattern of agriculture. This phase is also known as agriculture revolution in the modern world. Technology is the main driving force for this

(P2.2) It is important that Nordstrom knows in what environment they work in when launching a new store therefore, an environmental audit gives an idea and figure in which the company operates or work. This can be done by a PESTLE analysis.

Find a detailed job description-Identify the performance criteria's that apply to your work. These criteria enable you to assess whether you have done or are doing a job correctly. Regularly review your skills- focus on maintaining and building upon your current competencies, whether you intend seeking promotion, greater responsibilities or

On April 1, 1976, Apple Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple headquarters is located in Cupertino, California. Apple Inc. designs, produces, and sells various media devices (apple.com, 2014). The company’s products and services include the infamous iPod, iPad, iPhone, Mac, and Apple TV. Apple has a collection of consumer software appliances, various operating systems, and a variety of other services. (apple.com, 2014). Within this research paper, we will discuss Apple’s internal and external reports along with factual examples to support the reasoning provided.

The product and production orientation of marketing asserted that a company should first develop product and then they should scan the market for sale opportunities. Now days in the modern world the market have changes. The process orientation of marketing requires a company to first to analyse the market, understand customer requirement and then develop products. In todays world, the modern marketing is based on the reverse process, in which the first the customer needs and demands are identified. The subsequent market program of the firm depends on how the market identifies the potential customer, profiles them, target them and positions his offering in the minds of customer. These concept is also known as STP (Segmentation, Targeting

Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company. Some facts of its success can be calculated from its sales is 21.7% in the year 2014. (Apple Inc. 10-k 2014). This essay will be covering how the apple Inc. accomplishes the global competitive advantage based on the Star Analysis frame work.

One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.

Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions

Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage.

Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below:

The Fifth Kondratiev cycle has been taking place since 1970 to present day. This cycle has shown times of incredible change and how technological networks have changed societies: New professions, industries have been replaced by new ones and long periods of long-term economic growth has resulted. The Fifth Kondratiev cycle shows inventions in the information technology and communications technology sectors. It is clear the areas of application are information and communication. This essay will examine how the Fifth Kondratiev has influenced the region Silicon Valley, California and how this region has undergone significant change during this cycle. It will also focus on key developments in Silicon Valley and the factors that have led to these developments and will study the impact of economic change.