is the world 's leading technology company whose revenue comes from this. It is the second-largest smartphone manufacturer. It became the first U.S. Company to surpass 700 billion U.S. dollars and became the world 's largest public company in 2014. As a result, Apple Inc. is far ahead in leadership. - Design and technology The reason for Apple Inc. has great brand equity is its design as well as the technology it uses.
since technology becomes broader each day. Therefore, the competitor of Apple Inc. would also increase due to those factors. The competition between Apple Inc. and its competitors becomes more complex nowadays since technology has a very dynamic process and result in the “short lifetime” of the technology itself. Therefore, Apple Inc. should improve their products by focusing and investing more in their “Research and Product Development.” For example, Apple builds and utilize its own operating system, while Dell, as its competitor, adopts Microsoft’s operating
The products and services are incomparable with others products because it has the best quality products and services in the mobile industry. Therefore, Apple should keep the good work and continue to serve their customers with a better operating systems and products. However, the disadvantages of Apple Inc. are the pricing rate is always high compare to the competitor, and the narrow of product range of the company. From the disadvantages of Apple products, we know that Apple product will be a high-end product because of the high pricing rate and the narrow of product range. Besides, the disadvantage of the Apple applied generalship practice was Steve Jobs was not always an easy leader to work for.
Apple is known for its unique marketing strategy which was a brilliant idea by Steve Jobs, CEO of Apple. Apple took aggressive approach in marketing to turn itself into a profitable business organization and dominate the market all around the world. The major reason for the success of Apple is its continuous innovation and catching up to the trend in design, production and marketing. Apple has always focused on delivering the best which was received well by the customers. Even though Apple’s marketing strategy did not consider online digital marketing seriously, off late the company has started to focus on online marketing.
1.0Describe the company and their nature of business Apple as a computer company begin in 1976. In a decade ago, the company Apple has extended into a complicate company that practices more not only in computers. Apple across obstacles of the iPod and finally becoming predominant market pioneer in music players. Also, in 2007 Apple joined the phone industry start up a product name called iPhone, as a result iPhone has generally effective in the market. Apple is a company that to meet consumer demand first, to full fill their satisfaction as a consumer goods company.
This has shown the great leadership of the Apple Company’s management in terms of always keep improving their products to make their customers to stay with it. Furthermore, there are certain exit barriers will also affect the degree of rivalry in the industry. The exit barriers refer to how hard or easy competitors can quit the industry. High exit barriers may cause the degree of rivalry increase. The exit barriers for the technology industry is quite low because most of the electrical shop’s expenditure are on fixing machines, employee’s training fees, rental fees, and other running cost only.
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012). What historically have been Apple’s competitive advantages?
Increasing market for wearable gadgets. Most market experts concur that wearable innovation will be a $100 billion industry by 2020. In spite of the fact that the wearable market is quite recently starting to create, it is likely that Apple will see immense development openings in the coming future as millennials who grew up drenched in innovation, will push people one stage nearer to full human-machine amalgamation. Second, Strategic partnerships, Through clever planned partnerships, Apple can develop income streams in various divisions inside markets sectors they as of now have immersed and keep on expanding in developing markets, for example, China. Threats To begin with, fast technological change is the greatest risk which apple and its rivals are encountering in present.
Duplicating Apple’s strategy might not generate the exact same results as it did with Apple, the main reason being that Apple is a very agile organization. It has successfully shifted from one market to another and diversified into various lines. Not only has Apple come up with various products including iPods, iPad, iPhone, iWatch, MacBook, etc., it has also tapped many new markets all over the globe. The customer base of Apple is so diverse today that it can be seen that every other person owns at least one product from the