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Social Factors Of Adidas

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Social Factors
Social factors include the demographic and cultural aspects of the external macro environment.(PEST Analysis n.d.) These factors affect customer needs and the size of potential markets.(PEST Analysis n.d.) The social factors include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. (PEST Analysis n.d.) Adidas must make sure that they know the traditions and culture of Singapore and the products they offer will be accepted by the general public. Adidas in the 1960s and 70 years can be described as thriving. But Adidas didn 't aware that civilian movement has become a trend，it still focused on professional sports shoes, so that its status has been challenged, and finally in the late 70 's by Nike to replace. In order to attract more customers, Adidas have taken various marketing promotion. The majority of marketing is concentrated on television and product placements. Adidas use the different advertising media in the market such as online advertisement, covert advertising. The health and wellness trend continues its strong momentum, supported by government-led campaigns that promote an active lifestyle for all ages.(Sportswear in Singapore n.d.) Adidas have branded products into a rand for male, female and kids. Compared with adults, Kids have a large amount of actives that their shoes get worn out quickly and need to be replaced much faster. Adidas can focus more on young people. On the whole, main focus is

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