Social Analysis Of Food And Beverage Industry

BEVERAGES INDUSTRY

SOCIAL ANALYSIS

Definition: Social factors are those facts and experiences that influence individuals’ personality, attitudes and lifestyle such as religion, family or wealth. These are dynamic in nature. These changing factors have a toll in business too. The social aspects of an industry needs to take into account the various social factors characteristic f the consumer groups it’s targeting to help increase a product’s appeal to those potential buyers.

The Social Frontier: The reason behind the continuously changing society can be tastes, and preferences of the people living in it. One of the significant differences is the growing popularity of social media. Trends and outlook in what is seen as fashionable is something

An industry often focuses on these changes in depth. In the social aspect of a firm, one has to carefully look at these social changes. With modernisation, the new generation is more accustomed to the digital world and wishes to shop everything online. Market research is a critical part of this step. It is vital to see the trends and patterns of the society. Most companies analyze the population growth and age structure. They also show interest in consumer attitudes and lifestyle changes. A good analysis must also show if there are faults in the company’s marketing

Dabur, Real fruit juice didn’t become India’s no.1 packaged fruit juice brand in one day. It took into consideration its consumers opinions and made its social frontier pretty strong. This is evident from its tagline itself, i.e., My Real Fruit Power. It has a strong vision and mission. It remained determined in order to provide 100% real fruit juice which caters in 14 varied flavours.

2. Analysis shows that social factors impact the beverage company greatly. The key reason behind this is perhaps that Pepsi is a non-alcoholic beverage. It has to maintain the strict differences in cultures around the world.

It is essential that Pepsi communicates its image as a global brand to change people’s perception. The company expects its buyers to be able to think of their drink as something which connects the world together. The social implications are visible in marketing campaigns most of the time.

For example, the religious festivals featured in TVC ads vary based on cultures. Pepsi has to value all the festivals in order to relate to their market. Reacting to the social factor can help Pepsi cash upon the opportunity. Therefore, for an industry to flourish it is very important that it strengthens its social norms as social factors play a crucial role in an industry’s