3.2 Kick Social Identity

(Eminem and Jenkins, S. 2008). However, being a fan of hip hop and having a talent, was not enough to break into an industry heavily dominated by black people. DeShaun Dupree Holton, better known as Proof, is the craftsman behind Eminem’s success. The two rappers first met around 1986, and Proof has instantly recognised Eminem’s creative talent. He became his mentor and promoter even though both were in the same age frame.

In 2008, 10 years after Zappos was established, the company sales grossed $1 billion. When the founder of the company began to sell its shoes online, the company became the leading online merchant in the world and started to grow at a fast pace and became very profitably. Further, the company had also extended the range of its product offerings in order to provide its customers different products along with enthusiasm from the employees to provide amazing service. Problem

For  example, right now, Adidas has a contract with Kanye West, the iconic artist whose overpriced Yeezy adidas are nothing but amazing and an Adidas signature shoe. Although Adidas goes deeper than just working with professional athletes and superstars , the history of the brand goes deeper and has connections and competition. Before Adidas was named Adidas it started off as Dassler Schuhfabrik( Dassler Brothers Shoe Company)  named after its founder 's Adolf and Rudolf Dassler, who were competitors who started off working with one another, then separating and becoming the companies Puma and Adidas ; both companies are based in the same town Herzogenaurach,Germany, although adidas is based in Herzogenaurach you could easily find large

He founded a hip-hop theatre troupe called "Freestyle Love Supreme". Miranda also wrote, directed, and acted in an independent film called Clayton 's Friends (1996). Miranda shares his top hip-hop tracks completely with Us Weekly. See his full playlist below to find out which rap songs get Us going.

Members at that time were Frank Jeckell, Floyd Marcus, Pat Karwan, Steve Mortkowitz, and Mark Gutkowski. One of their first hits was “Simon Says” and it rose to number four on the U.S. Billboard Hot 100 Chart and got to number 2 in the U.K. Singles Chart. Soon the 1910 Fruit Gum Company began touring and would open for such major acts like the Beach Boys. Another string of hits followed and “Simon Says” went

Shorty was one of the biggest influences in Malcolm's life, as Shorty and his friends we're the ones who introduced Malcolm to drinking , smoking marijuana, and gambling. At this time, Malcolm had bought his first “ Zzoot suit”. Also, Sshorty gaive him his first “cConk” a process by which the hair is straightened to look like a white man's. Analyzing how contenact contributes to the power of the text in chapter four4, the author describes how MalcolmMalkin becomes more aware of his own transformation. In Boston, “ own less inhibit People,” (p.60).

Kanye West is a rapper that is known for his high sense of fashion, his family, his music, and his outlandish opinions that usually cause a scene. To some he seen as a genius, and to others an idiot. His most popular scene was at the 2009 Video Music Awards when he interrupted Taylor Swift making it known that he thought Beyoncé deserved the award Taylor had just received. This broke the internet. Kanye's second most recognizable scene was at the 2015 Video Music Award's when he went on to tell the audience about running in the 2020 presidential election.

In the presentation when we use Ethos we are using a strategy called testimonials. Testimonials are when you get a famous person to endorse your product. This causes people who admire this famous person, to buy the product because they want to be just like him/her. In our case we talked about the praise Lebron James gave our shoes and showed pictures of him and Lionel Messi, wearing the shoes. In the presentation, when we use Pathos we are using a rhetorical strategy known as glittering generalities.

Beginning in the 1970’s with “Rapper’s Delights” by the Sugar Hill gang to now, toxic masculinity is rising throughout hip-hop. Toxic masculinity is found all around in the media; Hip-hop is a big, well-known contributor. This issue started around the 1970’s when Rapper’s Delight by the Sugar Gang Hill hit the charts. Undoubtedly many of men (and women) heard this #2 top hit on VH1’s 100 Greatest

They are creations of elites, who draw upon, distort, and sometimes fabricate materials from the cultures of the groups they wish to represent in order to protect their well-being or existence or to gain political and economic advantage for their groups as well as for themselves.  The second argument is that ethnicity and nationalism are modern phenomena inseparably connected with the activities of the modern centralizing state”. (Brass 1990) Hence according to Paul Brass, “ethnicity and nationality are socially constructed by elites for instrumental and materialist reasons, and are ineluctably implicated in the modern state”.

James Nugent 16 July 2015 The Legitimacy of Sampling Doug E. Fresh and Slick Rick, two of hip-hop 's biggest legends collaborated in the early months of 1984 to create one of the most influential songs ever. Released in 1985, on the B-side to The Show, "La Di Da Di" garnered considerable media attention, making it one of the earliest rap songs to blow up nationwide. Instead of it playing on just black music radio stations, the song played on Pop music stations. The song has an everlasting legacy and influence on all genres of music, not due to the original song, but rather the hundreds of mega hits through the practice of sampling.

Long Island, New York has cultivated many hip-hop talents in creating masterpieces of hip-hop songs. For example, rap crew Public Enemy’s Fight the power, hip-hop trio De La Soul’s Me, Myself and I, and Eric B and Rakim’s Follow the Leader. All of these songs had great influence over the future hip-hop generations, yet the ones that stood out to me were Public Enemy’s Fight the Power and De La Soul’s Me, Myself, and I. Fight the Power was produced by Public Enemy’s production team The Bomb Squad, and Me, Myself and I was produced by De La Soul and Prince Paul. Although two songs were both released in 1989, they offered different insights for listeners.

Jay-Z is a billionaire of Hip Hop. Shawn Corey Carter “Jay- z As the most famous rapper in the world Jay Z is the most entertainer and best businessman of his company. He’s mostly studies greatness in hip hop music, Artists producers in America.

According to Spotify, the world’s largest music streaming service, hip-hop is the world’s most popular genre of music. This is an amazing feat from a genre created less than fifty years ago in New York City. Modern day hip-hop deviates from its original purpose of providing a voice for underrepresented groups as hip-hop spread throughout the country and became overly commercialized. Clive Campbell, better known as DJ Kool Herc, created hip-hop at a Halloween party in the Bronx of New York City in 1973. After noticing positive reactions from the crowd, DJ Kool Herc used a groundbreaking turntable technique to elongate the drum breaks in songs (Blanchard).

money in order to treat these people, rather than just protecting them from the start. If the government would provide more protection and make it easier to attain justice for their lower class and minorities who are being mistreated by society, they would be able to save themselves billions of dollars and likely billions of lives as well. Religion plays a huge part in racism and prejudice. Religion is often used as a mechanism in order to defend racism. In Brandt’s article he speaks on the topic of religion and how it is used to enforce and defend racism and prejudice.