3.2 Kick Social Identity

(Eminem and Jenkins, S. 2008). However, being a fan of hip hop and having a talent, was not enough to break into an industry heavily dominated by black people. DeShaun Dupree Holton, better known as Proof, is the craftsman behind Eminem’s success. The two rappers first met around 1986, and Proof has instantly recognised Eminem’s creative talent. He became his mentor and promoter even though both were in the same age frame.

In 2008, 10 years after Zappos was established, the company sales grossed $1 billion. When the founder of the company began to sell its shoes online, the company became the leading online merchant in the world and started to grow at a fast pace and became very profitably. Further, the company had also extended the range of its product offerings in order to provide its customers different products along with enthusiasm from the employees to provide amazing service. Problem

Today Adidas is one of the most diverse clothinging brands specializing  just not clothing for athletes and casual wear, but with their iconic sneakers that have widened the market . For  example, right now, Adidas has a contract with Kanye West, the iconic artist whose overpriced Yeezy adidas are nothing but amazing and an Adidas signature shoe. Although Adidas goes deeper than just working with professional athletes and superstars , the history of the brand goes deeper and has connections and competition. Before Adidas was named Adidas it started off as Dassler Schuhfabrik( Dassler Brothers Shoe Company)  named after its founder 's Adolf and Rudolf Dassler, who were competitors who started off working with one another, then separating and becoming the companies Puma and Adidas ; both companies are based in the same town Herzogenaurach,Germany, although adidas is based in Herzogenaurach you could easily find large

He founded a hip-hop theatre troupe called "Freestyle Love Supreme". Miranda also wrote, directed, and acted in an independent film called Clayton 's Friends (1996). Miranda shares his top hip-hop tracks completely with Us Weekly. See his full playlist below to find out which rap songs get Us going. * "Sober" is the first single by American recording artist Childish Gambino from his EP Kauai and won the mtvU

Members at that time were Frank Jeckell, Floyd Marcus, Pat Karwan, Steve Mortkowitz, and Mark Gutkowski. One of their first hits was “Simon Says” and it rose to number four on the U.S. Billboard Hot 100 Chart and got to number 2 in the U.K. Singles Chart. Soon the 1910 Fruit Gum Company began touring and would open for such major acts like the Beach Boys. Another string of hits followed and “Simon Says” went

Shorty was one of the biggest influences in Malcolm's life, as Shorty and his friends we're the ones who introduced Malcolm to drinking , smoking marijuana, and gambling. At this time, Malcolm had bought his first “ Zzoot suit”. Also, Sshorty gaive him his first “cConk” a process by which the hair is straightened to look like a white man's. Analyzing how contenact contributes to the power of the text in chapter four4, the author describes how MalcolmMalkin becomes more aware of his own transformation. In Boston, “ own less inhibit People,” (p.60).

Kanye West is a rapper that is known for his high sense of fashion, his family, his music, and his outlandish opinions that usually cause a scene. To some he seen as a genius, and to others an idiot. His most popular scene was at the 2009 Video Music Awards when he interrupted Taylor Swift making it known that he thought Beyoncé deserved the award Taylor had just received. This broke the internet. Kanye's second most recognizable scene was at the 2015 Video Music Award's when he went on to tell the audience about running in the 2020 presidential election.

So since 10 million people bought it, you don’t want to be the only person who doesn’t buy shoes from SPIKE. In the presentation when we use Ethos we are using a strategy called testimonials. Testimonials are when you get a famous person to endorse your product. This causes people who admire this famous person, to buy the product because they want to be just like him/her. In our case we talked about the praise Lebron James gave our shoes and showed pictures of him and Lionel Messi, wearing the shoes.

For people between the ages 12 and 30, this genre is considered a lifestyle. Beginning in the 1970’s with “Rapper’s Delights” by the Sugar Hill gang to now, toxic masculinity is rising throughout hip-hop. Toxic masculinity is found all around in the media; Hip-hop is a big, well-known contributor. This issue started around the 1970’s when Rapper’s Delight by the Sugar Gang Hill hit the charts. Undoubtedly many of men (and women) heard this #2 top hit on VH1’s 100 Greatest

They are creations of elites, who draw upon, distort, and sometimes fabricate materials from the cultures of the groups they wish to represent in order to protect their well-being or existence or to gain political and economic advantage for their groups as well as for themselves.  The second argument is that ethnicity and nationalism are modern phenomena inseparably connected with the activities of the modern centralizing state”. (Brass 1990) Hence according to Paul Brass, “ethnicity and nationality are socially constructed by elites for instrumental and materialist reasons, and are ineluctably implicated in the modern state”. (Brass 1990) Thus, it implies that ethnic identity itself is a variable rather than a “fixed” or given disposition. He sees elite competition as an important force in shaping historical outcomes: 'Elites seeing to mobilize the ethnic group against its rivals or against the centralizing state strive to promote a congruence of a multiplicity of the group 's symbols... Elites seeking to challenge the authenticity of an ethnic group 's claim for individuality will do the opposite…..’ This further implies that 'the process of ethnic identity formation and its transformation into nationalism is reversible. '