Film is inextricably intertwined in today’s culture, both as a means and as an outcome. Through movies’ ability to stay grounded in some truths, yet also push social boundaries, it is clear that films shape culture, and culture shapes film, making more important now than ever that filmmakers are aware of what they are putting out and the implications they will have. Not every movie producer
1. INTRODUCTION Ever since the birth of film it has been clear that film would ultimately set a place in the world for itself as the worlds medium of communicating ideas and notions on a mass scale to mass audiences and ultimately be able to influence peoples decisions and become a reason for why they do the different things they do in life. The various forms of film and development of these movements meant that film was becoming more impactful as a whole, but two specific film movements stand out above the rest as a result of their ability to withstand the test of time, namely; The Golden Age of Hollywood and The famous Silent Era 2. KEY HISTORICAL FILM MOVEMENTS Throughout the history of film we have seen various different movements take shape and influence their respective audiences. When talking about these different film movements we think of The French New Wave, Italian Neo-Realism, The Golden Age of Hollywood, The Silent Era, German expressionism etc.
It also led to increase social activism. It makes them aware of the events and current situations happening around the world and within the country. It also provides entertainment to people. Other cultures are also getting fascinated by our culture. If working with media which is against one’s culture will be considered a negative effect of media.
-The production is accomplished can be an awe of inspiring process itself -The quality of visual effects engender a film culture based process -Digital technology allows spectators to enjoy visual fluidity and epic structure of historic events. Cons of Visual effects -Visual effects causes film erosion as some argue that it is occurring when movies require the use of stunts to increase the action to higher levels of intensity -It makes the film maker to be lazy -In some film, music videos, Visual effects are overused -Visual effects are mainly focused on audience manipulation ETHICAL CONSIDERATION : Ethical consideration for topic comes under social ethics because of some music videos containing explicit content. Music video makers are allowed whatever they wanted to convey but at sometimes it gets wrong, explicit and violent music videos are also growing and does not get a censorship. Music videos comes under media ethics definitely, but sometimes ethics also changes, music videos where made for passion and now music videos are made for huge money and award ceremony. Violence with the help of vfx in music videos gives bad impact or long lasting effect of violence and fear .
Billboards, buses, and streets were plastered with hand drawn posters. Once cinema became a bigger industry, trailers were introduced to help promote future films. The business soon expanded, not just for film but also for advertisement agencies and departments. Without these types of promotion, film has the potential to fail in attracting an audience and losing money spent by studios. Today, both groups are extending their campaigns to the usage of social
Advertising. It’s everywhere nowadays, at the movie theater, in parks, and all over social media. You may see this advertising and just be able to put it aside and completely ignore it, but how do you think this advertising impacts youth? Even if you can, younger people such as kids and teenagers may not be able to resist the will of these powerful advertisements. Advertisements have a significant impact on today’s youth in many ways.
These essay will show the connection of how special effects have helped to create a better immersion with its audience and increased intrigue and interest. In summary, the significance of this essay is to prove that while special effects can have some negative effects depending on the audience, it has had an overall positive effect on the movie making industry because it has allowed movie creators more options to create horror movies in their
Over the past century, film has served as a powerful means of communication to a global audience and has become a vital part of the contemporary culture in a world that is increasingly saturated by visual content. Due to the immediacy and the all-encompassing nature of film, the process of watching a film, is widely perceived to be a passive activity by the general masses. However, quoting Smith in his article about the study of film, “nothing could be further from the truth.” The study and understanding of film as an art form enhances the way we watch and appreciate films. It requires the audience's active participation and interaction with the film in order to fully comprehend the directors' intention behind every creative decision. With
Another study by Weinberger and Campbell (1991) tells us that humor ads high involvement of consumers towards the product. This shows that humor is useful in enhancing the audience responses towards the advertisements. For example, the consumer attitudes were influenced by affect-laden pictures as mentioned by (Mitchell 1986), and its effect was dependent on the involvement (Miniard et al. 1991). When involvement was low, such cues were effective in enhancing post communication attitude, but when involvement was increased, the positive effect dissipated.
In recent years, media growth has exploded in ways unforseen a generation ago. Since media continues to grow and reach every aspect of an individual’s life, be it through the news they receive or social media they follow, media’s influence on our society is largely present and seen everywhere. Additionally, the widening expanse of media options has made documentary film an emerging influencer that is attracting attention from individuals of all generations. The newly popular genre’s ability to combine appealing narratives, striking visuals, and crucial facts has already left its mark on the way we think about controversial topics and critical issues. Activist documentaries - or documentaries aimed at addressing controversial issues or relevant