Buyers can attain information regarding the different products, services, and brands working in the market through the internet. Moreover, because of online marketing, customer now have much information about the same products that are offered by different brand due to which probability of switching has increased (Verhoef, et al., 2009). Therefore, it is important for all the organisations to determine the online marketing strategy that would work best with their functions and would have positive impact on the purchasing decision of customers. This research study is considered as significant because it would help Tesco in analysing the method through which they could influence the Purchasing decision of customers. Moreover, they would also come to know about the strategies that would work best with their business (Bray, et al.,
Social media contributes to marketing which advertising has been a big deal on internet. Marketers appear to be curious on the opportunities to post advertisements on the World Wide Web. Internet had more advantage on making easy transactions between the consumers (Wen, 1997). Digital advertising, also called “Online Advertising”, is the use of internet as the media of marketing to gain and attract more customers (Beal, 2015). The popularity of internet brought more ideas on
Some of the digital marketing platforms like Google Ad words, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, perform customer engagement and thus interact with them effectively and efficiently. Thus, it also stated as the online marketing platform that helps to connect with the clients and the audiences and thus helps in effective customer
Online social media can be generally interpreted as Internet-based applications that carry consumer-generated content which encompasses ‘‘media impressions created by consumers, typically informed by relevant experience, and archived or shared online for easy access by other impressionable consumers’’ . This involves a variety of applications which allow consumers to "post", "tag", "digg", or "blog", "repost" on the Internet. The contents generated by these social media include online information 's new and emerging sources that are created and circulated by consumers, with the intent of educating each other about products, brands, services and issues. The online applications facilitate information
The main advantage is that social media allows SMEs to have direct contact with the customers. Social media provide online chatting or user can call and do video call which is free of charge. Hastings & Haywood in 1991 added that “customers is the heart of social marketing development with the approval of Web 2.0 social media”. Customer gets advantages as they become creative and it also increase the buying and loyalty of the customer. Social media allows SMEs to share interactive communication where customers are encourage to share feedback, post comments, rate the product or service, give their reviews and sharing items with their friends.
We can run our business through social media, it is a great way to promote our business. Running business through social media cover the activities involving social sharing of content, pictures, or videos for marketing purpose. By using social media, our product will be able to reach more people than just keeping our product in the shop. In other hand, it saves time and cost, by using social media, u can now post your products or ads to the internet or social media and get feedbacks from it instead of renting a shop and waiting for people to walk in. Social media also allows you to get instant feedback from customer.
10. Improved Customer Insights. Social media also provides the opportunity to gather valuable information about potential customers. For instance, companies can directly reach customers’ comments and discover their needs and interests, which is called social listening. (Forbes, 2014) It is clear that social media creates an undoubtedly huge marketing advantage for organizations.
While under promotions there is discounts which attracts customers to buy the products and packages which allows a customer to purchase in a bundle or group of products that is readily available in social media. A customer having a membership will give a business a form of assurance which today can be done through the use of social media. Mileages will show the customer’s past transactions while rewards and privileges will encourage the customers to reach a certain number or amount of transactions which can all be managed in each user’s or customer’s social media account. Brand recognition is one of the most important aspects in a business as it can build the trust between the customer and the brand. Popularity can help a business widen the number of customers or consumers with
They can switch brands or try different products in a single click. Satisfaction is one of the most important consumer reactions in Internet shopping, and its importance is reflected in the ability to increase customer loyalty, enhance favorable word of mouth lead to repeat purchases and improve the company’s market share and
Organisations that use the Internet as a marketing tool will gain advantages in cost reduction, revenue growth, marketing research and data base development, and customer retention. By using technology organisations can now directly engage with their target markets all over the