" In this statement Minow makes an excellent point, perhaps even unintentionally foreshadowing what was to come in America with the rise of mass media, the point that people can be persuaded to action by nothing more than a mere television. Although disturbing, this notion has played out in America at an alarming rate, in essence brainwashing the majority of our population. We see it all the time, people in an uproar over events that have zero effect on them just because they saw it on the television, or when people obsess over
According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting.
Whereas in a crowd, there are many people who have the potential to help but don’t because, they believe someone else in the crowd will (Feist and Rosenberg, 2015). There is also the fact that people are getting misinterpretations based on the acts of others. If no one is doing anything, then there maybe is no emergency. This is an example of informative social influence (Feist and Rosenberg, 2015). Another factor of the bystander effect can be the cost-benefit analysis.
The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users”
In fact, Psychologist Shilagh Mirgain states, “‘How an individual feels can ripple through his or her social groups and actually influence how the group feels in general,” she says. “In some ways, our emotional states are like a virus – we can spread the positive and negative experience to those around us, even with strangers’” (UW Health). This can have a good response from others if the person is acting in a positive way. She compares this to the ripple effect because certain emotions in a person can travel through other people in a group, making them feel a similar way.
Occasionally we all meet someone with contradicting view than ours, for it is in human nature to be in conflict. However, there are those occasions when someone’s views, whether they agree with the view held by one’s own opinion or not, are underdeveloped. They acquire what they read or see around them and take these as the only facts of the case. The opinions held are hardly their own, just fragmented compilations of others formed by the reported news on skewed media outlets. McCombs and Reynolds once reported in 2002 within an article on the influence news that, “News media may not be successful in telling people what to think, but they are stunning successful in telling them what to think about”.
The discussion of polling techniques relates because poll representations categorize people as for or against something, even when some people have no opinion. This supports Fiorina’s opinion, “The simple truth is that there is no culture war in the United states…”. The discussion of political influence is relevant because everyone has different opinions about everything. The different opinions are based upon political influences the person has encountered throughout their life. The discussion of media types and power is important because media influences the opinion of the
The tyrannies of silence include both cultural and individual silences. Both sources of silences can be associated with the perception of gender. Cultural and individual silences are viewed upon on different levels but, can contribute to each other. In order to break a cultural silence an individual silence must be broken first. Cultural and individual silences can regulate individual visibility, can regulate social visibility and can reveal gender, which is demonstrated in Fred Pelka’s reading “Raped: A Male Survivor Breaks His Silence”.
Social influence theory refers to the change in behavior caused due the influence from one person to another. This change may happen intentionally or unintentionally depending on the relationship of the person with his surrounding people and the society as a whole. Social influence has three areas which are conformity, compliance and obedience. Conformity is where the change of behavior, values, and beliefs happens to fulfill the belonging and esteem needs and the approval of certain groups.
In today’s modern society, everyone is largely affected by society. From multiple social institutions like the government and economy for instance or even the effects of education and mass media; these all play a huge role in an individual’s relationship, behavior, and actions in their society. For an individual to understand things like a “culture” or why every society has a ‘social class hierarchy,’ they will be directed to “Sociology”. Sociology is the systematic study of the structures of human society and social interaction. Sociology attempts to understand how things like society, social events, interactions, and patterns influence the way humans think, act, and feel.
Guadalupe Olivares 10/01/14 The Process of Political Socialization The process of political socialization is what happens throughout a person’s life can influence their political ideology. There have been three main factors that have been major influences on my political ideology. These three factors are schools, peers, and mass media.