According to Lippmann, “stereotypes are ‘pictures in our heads’ that we use to apprehend the world around us” (16). Stereotypes can be formed due to effects of media, as Wood describes media as pervasive, powerful and influential (31). Hence, stereotypes can be defined as inaccurate perceptions towards a group of people or community that is strongly influenced by the media. Whether positive or negative, stereotypes are usually false as they are formed based on personal judgments, which are biased or exaggerated. When stereotypes are consistently portrayed in media platforms, they subconsciously form and maintain assumed identities for the stereotyped groups.
It has become a means of communication, discovery and self-presentation, it is undeniable that the mass-media has profound effects on the development of the thoughts and attitudes of individuals. Whether consciously or subconsciously it infiltrates our minds and alters our perceptions of how we see others. The cultivation theory developed by George Gerbner (1967) conducted research on the impact of mass media and how as humans we inadvertently are influenced by the symbols and portrayals of the media. Through this, we construct a sense of self and who we are and aren’t. It is pivotal in reaffirmation and creation of attitudes we have.
Other factors such as genes and culture also play a huge part in deciding who we are as people but ultimately, the impacts of the media’s influence tend to be more negative as it decides for us how to act and behave, and also, how we can have the tendency to perceive the world situations through a biased eye. Media shapes who we are in the way we behave and in our perceived morals and values which inevitably affects how we react to situations occurring around us. Nowadays, television shows and movies contribute to shaping who we are. When we watch characters on television, uncontrollably your brain is “figuring out who we are” (Hope Jensen in UA news, 2014, page one). People’s morals and values or things they associate themselves with can get completely eclipsed because it’s always in relation to their characters’ perceived morals and values.
As an enforcer of social norms, reaffirm legitimate conduct by demonstrating what happens to individuals who damage societal expectations. As a conferral of status, the mass media give status on individuals, associations, and open issues. Surveillance of the social environment refers to the gathering and transmission of data concerning incidents in the social environment. The media makes the term narcotizing dysfunction to allude to the circumstance whereby the media give such gigantic measures of data that the audiences get to be numb and for the most part neglects to follow up on the data, paying little mind to how convincing the issue. Some people may take in the data, yet they may settle on no choices or make no move.
Viewers perceive the stereotype and ideal contents of races and genders through the media because it is an important element which affects the socializing, attitudes, beliefs and behaviors of its people (Gunter 21, n.d.). As the media has become the main source of information, audiences in the different part of the world perceive different meanings of gender roles and tend to have more stereotypical ideas about it. It is quite clear that
What corrupts the change/ advancement is the treatment of it by the people.The internet was an attempt at transforming communication which was needed at that stage . The myriad purposes ( illegal ones) it is being used for now is the abuse of change.This also extends to the aspects of latent and manifest functions where the manifest function is that a number of visible positive has come from internet.On the flipside, the latent functions have 1.Made human life too digital 2.Created a superstructure of ‘surveillance’.What struck me further is that deviance in any society is resultant of the discovery of sex ,art, books and the like that people consider “material culture”.It becomes inevitable at this point to not draw parallels with the Indian society and the constant struggle we face between deciding which is our indigenous (greater/go-to culture) and what is the influenced westernised(deviant/non-normative ).There is an underlying assumption that material culture
7. Systems of discourse, ideology and representation help shape both how we view the world, and how we believe we should act in relation to it. The media plays a particularly powerful role in this respect. Please discuss the significance and implications of media representations and discourses for perpetuating or challenging inequality and oppression, in relation to one of the following themes: b) Gender and work. “There is an unbecoming arrogance in assuming that international human rights organizations or other always know better than those directly involved, and therefore can take actions that fly in the face of their express wishes” Quoted by Imam and Medar-Gould, Jagger (2005), it shows evidence of aloofness within our society whereby we believe that is we support and charity organization or cause the problem will effectively just vanish.
In today’s 21st century, media plays an increasingly vital role in our lives. ‘Media’ is defined as mass communication- social, traditional and new media. It can be debated that due to peer pressure in society, the use of social media alters behaviours and attitudes and can also affect a person’s moral values and beliefs. Hence, I agree to a full extent that the media partakes in shaping who we are. Due to peer pressure in society, the prevalent use of social media alters adolescents’ behaviours and attitudes.
Hence TV, in charge of giving the focal social talk, should be the society’s reflection. However, due to stereotypical method of showing the reality, a few groups are underrepresented or overlooked, and in this way the society picture is fragmented. For example the way in which male and female are represented in advertisements portray the traditional concept of gender where females are dominated by men. People have the tendency to be conformists and would preferably submit to the overwhelming examples than limit them and risk to have a negative reception of such conduct from the
A perception is a thought, belief, or opinion, often held by many people and based on appearances, and media gives people the ability choose how things appear. For both consumers and topics, unknowingly forming opinions based on information displayed in a biased manner is not only bad, but also, in some cases dangerous. Media has evolved over the years to become a powerful force that helps drive our perceptions about nearly every person, place, thing, and even events that have occured, are in progress, or will be taking place. When an individual consumes media, they are likely consuming some form of a person’s biased opinion and this impacts their own perceptions. Thankfully, there are many telltale signs of when bias is present in some form.