Social Influence And Conformity

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Social influence refers to the ways in which external factors bring about change in an individual. An individual can change in the way they think and organize their behaviours and actions. There are three groups of social influence, including conformity, compliance, and obedience, affecting an individual 's everyday life. Conformity is a type of group behaviour in which a member changes their attitudes and beliefs to match those of others within the group (Constable, Shuler, Klaber, & Rakauskas, 2015). Similarly, compliance refers to when an individual accepts influence from a group to achieve a favourable reaction from them (Constable, Shuler, Klaber, & Rakauskas, 2015). Lastly, obedience is a form of social influence where an individual acts in response to a direct order from another individual (McLeod, 2007). Looking at various experiments performed by Solomon Asch, Stanley Milgram, and Philip Zimbardo, this paper 's purpose is to identify the numerous ways in which people influence others, and how that changes their behaviour and actions, as well as the differences between them.
Conformity is divided into two groups, normative and informational. Conformity itself is defined as "a change in belief or behaviour in order to fit in with a group" (McLeod, 2016), because of group pressure. Normative conformity refers to when an individual yields "to group pressure because a person wants to fit in with the group" (McLeod, 2016). An example of this can be seen in the experiment
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