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Social Influence In Media

1486 Words6 Pages

According to the Turkheimer’s laws: all human behavioral traits are heritable; the effect of being raised in the same family is smaller than the effect of genes; a substantial portion of the variation in complex human behavioral traits is not accounted for by the effects of genes or families [15, р. 160−164].
In other words, the social factors have the most significant effect on human’s behavior. By this it is meant the totality of social influences: the mentality, the education system, cultural and political climate, and, of course, modern infotainment medium (radio, television, advertising, Internet, etc.).
By most accounts, popular media play a crucial role in our life. We all become the media in this world. We all have our devices, we all have our publishing platforms. We can tell all the world what are we thinking, what are we doing, where are we going, what are we wearing, unfortunately what we are not wearing.
The global survey carried out by Kaiser Family Foundation in 2010 showed terrifying numbers: over the past five years, the amount of time that young people spend consuming media has increased by an hour and seventeen minutes daily to 7:38 - almost full working day.
Moreover, given the amount of time they spend using more than one medium at a time, today’s youth pack a total of 10 hours and 45 minutes worth of media content into those daily 7½ hours—an increase of almost 2¼ hours of media exposure per day over the past five years. Use of every type of media has

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